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Leo Y. / Yelp.com
- Beyond Meat's shares continue to rise after a report on the Impossible hamburger shortage on Friday.
- Restaurant partnerships are becoming increasingly important for herbal meat replacement companies.
- Beyond shares traded higher after Tim Hortons announced that its Beyond breakfast sandwiches were available in Canada.
- Look beyond the live meat trade.
The shortages of a herbal meat competitor push Beyond Meat higher.
Shares of Beyond Meat rose more than 6% in pre-market trading Monday, continuing the momentum of a report released Friday that restaurants such as Red Robin and White Castle had a similar experience. Impossible shortage of burger.
Impossible Foods, a private company, is a major competitor of Beyond Meat. Other companies, including Tyson Foods and Nestle, have recently made a leap into the market for herbal meat substitutes, hoping to capture some of the estimated at $ 140 billion, it could be worth in the next decade.
Restaurant partnerships – a significant part of the growing demand for herbal meat – are critical to Beyond's success as the sector is increasingly competitive. When Tim Hortons announced that Beyond Breakfast sandwiches would be available across Canada, the company's inventories increased by 16%.
JPMorgan analysts said the Beyond stock price could rise as much as 30 percent when it established a partnership with McDonald's, similar to Impossible Foods works with Burger King launch the Whopper impossible.
Beyond the meat equities have increased more than 550% since the company's IPO in early May.
Insider Markets
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