Beyond the success of Burger, other fake food products are likely to arrive

Beyond Meat sales tripled this quarter in its first ever earnings report as a publicly traded company, the company said today. The company also said it hoped to pay for it this year. Its shares have taken off substantially since its IPO, even before the surprisingly satisfactory earnings report, and could be good news for investors in Silicon Valley, who are supporting other companies manufacturing fake food products. .

Beyond Meat makes dummy meat: the Beyond Burger. The same goes for Impossible Foods, his main rival (they make the Impossible Burger). We can say that there is an appetite for both: just two days ago, The Wall Street Journal indicated that meat-free burgers were struggling to meet demand from fast-food chains. These chains are turning to veggie burgers to bring in younger customers, who Newspaper describes as a priority "sustainability and safety".

Whether products click on customers or not, they are currently making their investors very happy. The offer price of Beyond Meat was $ 25 and its opening transactions of $ 46 per share. He closed today at $ 99.50, before reporting his profits. After the market, the shares reached $ 119. Impossible Foods raised $ 300 million in its latest round of fundraising, Reuters reported in May. Their investors include Khosla Ventures, Bill Gates, Google Ventures, Jay Z, Katy Perry and Serena Williams.

Start-up companies do not just binge on fake meat. False alcohols from companies like Endless West and Replica Wine. Perfect Day Foods and Ripple Foods make animal-free milk. NuTek salt is a salt with less sodium (and more potassium). Each promises benefits in terms of the sustainability or health of its process.

Beyond the meat, it's still early. the company has not even had a full year of advertising. But if its success continues, it is likely to support other synthetic foods, especially because many of these companies share the same investors, who have an interest in deriving much of their success. Personally, I look forward to my first bite of nachos created in the lab.