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Chipotle Mexican Grill says it’s offering free bitcoin and burritos to celebrate National Burrito Day. The company has created a game in which each participant will have 10 attempts to guess a valid six-digit code for a chance to win a free burrito or up to $ 25,000 in bitcoin.
Free Burritos and Bitcoin
Chipotle Mexican Grill (NYSE: CMG) announced Tuesday that “it will be offering $ 100,000 in free burritos and $ 100,000 in bitcoin to celebrate National Burrito Day on April 1”. According to QSR Magazine’s annual ranking of fast food chains in the United States, Chipotle is the 11th chain in terms of sales.
Together with Coil founder Stephan Thomas, Chipotle is launching an interactive game on National Burrito Day called “Burritos or Bitcoin”. The game will go live on April 1 at 9:00 a.m. PST and end at 6:00 p.m. PST on the same day. Chipotle says:
This opportunity makes Chipotle the first American restaurant brand to offer a gift of cryptocurrency to consumers.
Thomas made headlines for losing his hard drive containing 7,002 BTC, currently worth around $ 414 million. With the Burritos or Bitcoin game, “Chipotle encourages fans to perform a simulated ‘chiptocurrency’ rescue mission and crack the code on their digital wallet … In a playful ode to Thomas’ experience,” the company described.
Players can visit the burritosorbitcoin.com website to participate. Chipotle explained:
Each player will have ten (10) tries to guess a valid six-digit code for a chance to win a free burrito or up to $ 25,000 in bitcoin.
In total, 10,000 players will win a free burrito, 50 players will win $ 500 in bitcoin, and three players will win $ 25,000 in cryptocurrency.
The company added: “If players fail in their ten attempts and suffer the same fate as Thomas, they might be surprised and delighted with a special offer from Chipotle.”
No purchase is necessary to enter the contest, which is “Open to legal residents of the 50 United States / DC, aged 18 or over,” the company detailed.
Chris Brandt, Chief Marketing Officer of Chipotle, commented:
We’re always on the lookout for unique ways to make the celebration better, and this year we’re giving fans the chance to acquire two great assets: Burritos or Bitcoin.
What do you think of the fact that Chipotle is donating bitcoin? Let us know in the comments section below.
Image credits: Shutterstock, Pixabay, Wiki Commons
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