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Just a day after Netflix got the streaming rights to Seinfeld Under a contract valued at more than $ 500 million, WarnerMedia's HBO Max went even further by acquiring rights to The Big Bang Theory in an agreement would have a value greater than 1 billion dollars.
Agreement Provides WarnerMedia's HBO Max Exclusive Streaming Rights to the Domestic Market for Five Years, According to WarnerMedia The Hollywood Reporter. This means that another streaming service could broadcast the show on world markets. The agreement also extends the syndication agreement between Warner Bros. Television and TBS until 2028.
This is one of the most important transactions to date, although part of it also concerns syndication rights over traditional cable. NBCUniversal would have paid about $ 500 million for broadcast rights Officeand WarnerMedia would also have spent $ 425 million to buy back friends. The programs will be broadcast on NBCUniversal's Untitled Streaming Service and HBO Max respectively.
"We are delighted that HBO Max will become the exclusive home of this behemoth when we launch its films in the spring of 2020," said Robert Greenblatt, president of WarnerMedia's Entertainment and Direct Distribution divisions. The Hollywood Reporter. "This show has been a near-global success, it's one of the biggest TV shows of the last decade, and the fact that we can present it for the first time on a streaming platform to the states. United is a blow to our new offer.
The Big Bang Theory was supposed to be one of the hottest TV shows in the auction wars between streaming players. Beside the rumors Two and a half men, also a production of Chuck Lorre, would go to HBO Max. The Hollywood Reporter does not suggest if this agreement is still being processed.
Although The Big Bang Theory broadcast on CBS, which has its own streaming competitor, CBS All Access, the show is distributed by Warner Bros. Television. It keeps him essentially in the family. Have a show "comfort" like The Big Bang Theory for subscribers of a new service – HBO Max – is important, but the extension of syndication rights by traditional cable forms an important part of this deal.
The big question is cultural. People were worried that the HBO brand would be diluted by non-HBO content on a streaming service like HBO Max. The Big Bang Theory plays at his new base of subscribers.
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