Big changes happen in the targeted foods section

As consumers become more price and health conscious, stores are doubling their brands. Seeking to take advantage of this momentum, Target has announced significant changes to attract more buyers to its stores.

The retailer is launching a new brand called Good & Gather, which will eventually replace the Archer Farms and Simply Balanced brands.

Good & Gather will be available online and in stores on September 15, 2019, says Target. Here's a glimpse of how Target's Good & Gather brand is going to conquer customers.

Target presents the new store brand: Good & Gather

The retailer said Good & Gather would encompass a wide range of foods and beverages focusing on three key areas:

• Premium taste: Target claims that all foods will have passed rigorous taste tests
• Quality ingredients: No artificial flavors or sweeteners
• Great value: All items will be covered by a money back guarantee

Although the retailer has launched or plans to launch more than 25 product brands this year, the launch of Good & Gather will be Target's largest ever brand launch.

Target 2020 Strategy: Rallying Good Together

The company wants more than 2,000 Good & Gather products to be available by the end of 2020. This means that many of the items appreciated by buyers will be repackaged under the Good & Gather brand, the retailer said in a statement. A press release. .

With Good & Gather, it's clear that Target is targeting families struggling with time and needing something fast, healthy and affordable.

"Our customers are extremely busy and want tasty food that they can feed their families," said Stephanie Lundquist, director of Target's Food & Beverage, in a written statement. "We saw this as a huge opportunity to help Target. Our team has been working on our most ambitious food company to date, reinventing our proprietary food brands to offer convenient and affordable options that do not detract from quality or taste. "

Some of the items labeled Good & Gather will include:

• Toast Salad Kits with Avocado
• Beet hummus
• Prepared pasta
• Granola bars
• Sparkling water

Good & Gather will eventually expand to other categories such as children, organic products and seasonal products, the retailer said.

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