Big moments could mark an editorial shift in the way Google presents news



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The functionality would serve to highlight the latest news in real time


Social media plays a huge role in where and how we consume our information. Right now, Google News can be really ineffective when it comes to current news events. Instead, we get our latest news from places like Twitter, where someone can just pull out their phone and tell the world what’s going on in seconds. Google seems to want to catch up in this regard, which is why the company has reportedly come up with something called “Big Moments,” which has the potential to change the way we read our news.

In order to understand what Google wants to do, we must first understand the problem it wants to solve. If you clicked on this article from your Google News Feed, it’s probably because it’s not a news event. This article was probably next to other news from other media that probably ran for a few hours. In the rare event that you do get an article on something that is currently going on, it will rarely come out of the crowd of older articles, unless several places report it.

It’s not an ideal scenario if all you want is to know what’s going on and get updates fast. Corn, we are already served in this regard by social media. It’s a more democratized approach, as media coverage goes viral and reaches more people, thanks to user interaction.

According to Information, Google’s Big Moments feature has been in development for over a year and continues to grow in response to Google’s difficulties tracking events such as the siege of the U.S. Capitol on January 6. Big Moments attempts to provide insight into current events by providing more historical context, highlighting the most reliable details about a specific incident in real time, such as death and injury statistics, and highlighting them. updated as new information becomes available.

Google News is currently driven by algorithms, AI, and machine learning. For Big Moments, Google will have to make editorial decisions to determine what constitutes a Big Moment worth covering. decisions are “made algorithmically and based on signals built into algorithms and policies,” so the implementation itself can be quite similar to what Google News is currently doing.

Google is already being criticized for its dominance of advertising and search, among other anti-competitive practices, and this ruling would also make it, in essence, a judge on what constitutes a big event, or Big Moment, and what isn’t. not.

Once Big Moments are deployed, you should be able to see them both in Google search results and on the Google News service itself.


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