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The well-thought-out tweet of the owner's son, showing his father's disappointment in front of an empty store, turned him into a crowded house with queues in front of the door.
The community showed up behind the store as customers bought all the donuts and kolaches.
Several South by Southwest festivalgoers have completed the three hour drive to help support local businesses.
Twitter itself even visited the donut shop on Monday morning and covers the donuts tab of all visitors for the rest of the day.
ABC13 Eyewitness News had the opportunity to talk to Billy By, the son of the donut owners and the viral tweet manager. Here is what he had to say.
If you want to try Billy's donuts, they are located at 7022 Highway 6 Suite 800 in Missouri City, Texas. Their hours are 5 am to 12 pm Monday to Friday. On weekends, they are open from 17h to 13h.
Dude it was really busy when I went there too !! Her mother was talking about how she usually knows how much she earned in a day, but today she was not expecting participation … and kolaches pudding is REALLY good pic.twitter.com/tBKbTCI9ZQ
– maleeha (@femaleeha) March 10, 2019
RELATED: The tweet of a Houston teenager on his father's coffee rescue becomes viral
Someone did he say to eat ?! The gourmands of Houston, unite!
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