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Samba TV provided an update on the number of US land-based Smart TV homes that have tapped into Disney + Premier Black Widow, with a cumulative audience of 2 million viewers in the United States.
Last weekend, Samba TV reported that 1.1 million U.S. households purchased Black Widow in its first weekend. That means an additional 900,000 households purchased the Scarlett Johansson film from Monday July 12 through the second photo weekend ending July 18.
Disney did not report any updates on the performance of Black Widow on Disney + Premier after its first exclamation weekend that the photo grossed $ 60 million worldwide on the service, much of which came from purchases in the United States.
Samba TV measures streaming audiences in 3 million land-based Smart TV homes that connect to content for five minutes. The Samba sample survey does not include mobile viewers. While these Disney + Premier numbers on Black Widow are not complete, in background estimates this indicates that US Disney + Premier revenue for the film is estimated to be at least $ 59.98 million to date in Samba TV households.
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Disney doesn’t keep every penny of its Disney + Premier revenue as it has to share around 15% with platform providers like Amazon Firestick, Apple TV +, etc. This brings the estimated net amount of SambaTV’s measure to $ 50.98 million. Black WidowThe national total as updated by Disney in its first 10 days is $ 131.6 million.
The National Association of Theater Owners protested the theatrical release of Disney + Premier of Disney + on Sunday Black Widow after the film posted the biggest drop of the second weekend for a Marvel title at 68%, with the updated second weekend being $ 25.8 million. NATO, in a press release, wrote that the Disney + Day & Date model of Disney “ignores that Premiere Access revenue is not new money, but has been taken out of a more traditional PVOD window. , which is no longer an option “. Essentially, severe PVOD window collapse occurs with Black Widow coupled with a domestic box office dollar subtraction in this day and date plan. It would be a different story if Disney came out Black Widow exclusively in theaters: the film would cash more box office and possibly have a longer tail in its next PVOD window. also impacting Black Widow in its soundtracks and Disney + Premier, the availability of the day and the date is a generalized piracy.
“Despite claims that this hasty pandemic-era release strategy has been a success for Disney and the concurrent release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders at every cycle of the film’s life, “NATO continued.
NATO concluded, “The many questions raised by Disney’s limited opening weekend release of streaming data are quickly answered by Black Widow’s disappointing and abnormal performance. The most important answer is that simultaneous release is an artifact of the pandemic era that should be left to history with the pandemic itself. “
Samba TV also reports on the 10-day household audience update from Black Widow that 258,000 homes have connected in the UK, 116,000 in German homes and 47,000 in Australian homes.
Explode Samba TV Black Widow households further:
–The overall audience was younger (54 and under) and non-white (black + 46%, Hispanic + 25% and Asian + 24%).
–Among the 25 largest American DMAs, Los Angeles is the most over-indexed (+ 30%), followed by Miami (+ 23%) and Raleigh, North Carolina (+ 19%).
–In the United Kingdom, Wales over-indexed the most (+ 23%), followed by the North West (+ 20%).
–In Germany, Bremen is the most over-indexed (+ 51%), followed by North Rhine-Westphalia (+ 19%).
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