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Three years ago, the company set out to reinvigorate BBM's consumer service, but these efforts were in vain. "We have put all our efforts into making this a reality and we are proud of what we have built up to now," wrote BlackBerry on his blog. "However, the technology sector is very fluid and, despite our considerable efforts, users have moved to other platforms, while new users have proven difficult to sign."
The company has faced fierce competition and has filed lawsuits against Twitter, Facebook and Snap for patent infringement. In 2017, the company surprised several by adding Uber to the BBM app. Despite these efforts, the popularity of the platform has continued to decline. Time will tell if BlackBerry can convert BBM users into BBMe fans.
PING !!!
Today is the last day to use BBM
Thank you for all the support and memories you have with BBM
You can also use BBM Enterprise. See the following link for more details https://t.co/uKmBGPP3CQI pic.twitter.com/BnwaoGYehc
– BBM (@BBM) May 31, 2019
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