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BlackBerry ends its courier service Friday after failing to turn its troubled product.
The company launched Messenger, also known as BBM, in 2005, one of the first instant messaging services. BlackBerry was then in a dominant position in the smartphone market. But over time, it has failed to compete with other competing products, such as iPhone and Android phones, or social networking platforms offering their own messaging tools.
The company announced for the first time its intention to close the service in April.
"We have put all our efforts into making this a reality and we are proud of what we have built so far," said BlackBerry in an ad at the time. "However, the technology sector is very fluid and users have migrated to other platforms, while new users have proven difficult to sign.
"Even though we are sad to say goodbye, the time has come to end BBM's consumer service and move on."
The BlackBerry Messenger service is deleting iPhone and Android devices. But it will remain on the company's own phones in corporate or business version.
"Since 2016, we have done our best to be competitive in this market and launch many new features and content that we hope would expand the BBM user base. Despite our best efforts, we found that the network effect of market leaders was strengthening and that we had been discarded from user preferences, "said the company in a withdrawal FAQ page. of the tool.
Updated at 14:54
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