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This is not the first place of Blackpink. Earlier this year, the video clip of the group "Ddu-du-du-du" has become the most-watched music video of a K-pop band to date – it has more than 700 million views. (The South Korean Psy still has over 3 billion views for "Gangnam Style", however.) This month, they will be the first group of Korean girls to play Coachella, and they will then begin a tour in America. North.
The instant success of the music video fits perfectly in the goal of YouTube, which is to become the cornerstone of the music industry. Already, among the 30 most watched videos on YouTube, only two are not music videos. But just a few years ago, the movie "Look what you did me" Taylor Swift needed only 31 million views to beat the same records. Blackpink's popularity and appeal to music video could also be one of the reasons why YouTube's competitor, TikTok, is looking for his own K-pop talent.
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