Blizzard doesn’t want Diablo to be mistaken for a cartoon dog

Seeking to protect its long-standing trademark, Blizzard has filed a notice of objection with the US Patent and Trademark Office to prevent Fox from branding Diablo, one of the canine characters in the upcoming animated series. Familiar.

Blizzard Diablo is a series of action role-playing video games in which players fight against the forces of evil. Fox’s Diablo is one of the pets to be psychoanalyzed in the animated series Familiar, which concerns a therapy dog ​​named Honey who provides therapy to other animals. Blizzard had Diablo trademarks in place since 1996. Fox applied for its Diablo trademark in June of last year, seeking to use its lively puppy’s name and likeness for things like plates, dishes, pet bowls, pet treats, pet litter and other products derived from television shows.

Blizzard Notice of Objection, visible on the US Trademark and Patent Office website (Going through Gamesindustry.biz), aims to block Fox’s repository, highlighting the idea that audiences might confuse the long-running series of games with Diablo the Dog.

Taking into account that the conflicting marks are identical and taking into account other factors such as the relationship between the Opponent’s products and services as identified by the DIABLO mark and the Applicant’s Products and the sales force of Opponent’s brand, it is likely that members of the public will mistakenly believe that the Applicant’s Products offered under the DIABLO brand originate from, or are in some way related or associated with, or sponsored by , Oppose, all to the detriment of the goodwill and reputation of the Opposition.

After reading the document, I have a strong belief that Blizzard should change its name to Opposer. And while I can’t imagine anyone confusing Diablo the games with Diablo the cartoon animal, the past few years have convinced me that people have the capacity for great stupidity, and anything stupid is possible.