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The automaker makes only vague promises about driver assistance functions, but there’s no doubt that the interior is designed around a more relaxing “salon vibe” than BMW’s often sporty aesthetic. There is no central tunnel and your view is dominated by a 12.3-inch digital instrument panel as well as a 14.9-inch touchscreen control panel. It’s not that everything will be in your face – BMW adopts a “tech-shy” strategy where features only show up when they’re used. This is also touted as the first premium car with built-in 5G. Despite the hype, the technology is expected to help the iX connect to other cars and the network.
The iX is expected to be available by the end of 2021. BMW has not discussed pricing, although early forecasts from BMW Blog have a high-end model costing over $ 100,000. If so, the iX would be more of a competitor to premium electric SUVs like Tesla’s Model X than “ entry ” models like Volvo’s Model Y and XC40 Recharge.
Not that BMW is too worried. His event sketched out a broader electrification strategy in which he planned to sell his millionth electric vehicle by the end of 2021, twice as much as he had sold by the end of 2019. Models more affordable ones like the Mini Cooper SE will no doubt help, but the more mainstream iX and i4 sedan should be the headliners.
The company has also announced a significant expansion in the types of vehicles you’ll see on the road. It tested three of its fifth-generation engines in a modified 5-Series, producing a total power of over 720 hp while using torque vectoring (thanks to two of the motors located on the rear axle) to aid handling. You can also expect a new electric scooter, the Definition CE 04. And if you’re into compact cars, the Mini Vision Urbanaut concept is set to appear on November 17th. BMW is clearly interested in electric vehicles – it’s just a question of whether or not it can keep pace with its competition.
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