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Famous publicist Bobby Zarem knew how to make a superstar, as evidenced by his impressive list of clients, including Alan Alda, Cher, Diana Ross and Sylvester Stallone, among others. The New York Times reports that the 84-year-old New York public relations legend died Sunday morning at his home in Savannah, Georgia. He is said to have died of lung cancer. In addition to his high profile clients, Zarem was also one of the creators of the infamous “I Love New York” tourism campaign that transcended generations and remains a staple of pop culture today. Amid multiple identity crises, struggles with ADD, and an intense desire to be loved by all, Zarem has managed to create a larger-than-life legacy as a powerful and relentless show business virtuoso.
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