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Among the technical problems, the global giant of the e-commerce Amazon has concluded Tuesday one of the most big sales of Amazon Prime Day. India, however, has not been affected by the global problem and has witnessed a decent response from the subscription sale.
During the 36-hour sale, the e-commerce market claims to have received over 35% of new members. Level II and smaller cities. This basically shows that the appetite of small towns towards the paid subscription is increasing.
The annual Prime Day Sale also offered cash back to customers to complement their Amazon Pay portfolio. The portfolio balance also claims to record seven times more than a regular day.
According to an ET report, the Redmi Y2 phone, Tata Salt, and the Mi power bank were among the top sellers on Amazon in India during the sale. Sales of smartphones jumped 5X while major appliances jumped to 9X compared to a typical day.
Amazon's third-party sellers claim that selling products in categories such as electronics and consumer goods fast The success of Amazon Prime India may be the result of recent monthly subscription offer of the company at Rs 129. In comparison with its annual program earlier, it is about 55 years old.
The adoption of a senior membership in small towns is a pretty interesting thing to note. Until now, Internet companies and badysts were skeptical about the test of paying subscription beyond the top 10 cities.
However, Amazon claims to have registered more than a third of growth in third tier cities and demystifies the belief that consumers in these cities can not pay for value-added services such as fast delivery.
Recently, Zomato has also extended its Zomato Gold Membership and Treat to more than a dozen cities. Given the adoption of paid membership in Bharat (small towns), it appears that paid subscriptions may find a firm foothold in level II and III cities
Overall, core members have ordered more than 100 million products. He surpbaded all sales records in the 24-year history of the e-commerce giant, including all Black Friday and Cyber Monday
Meanwhile, Flipkart had also announced the sale of Flipkart Big Shopping Days. from Monday, July 16th to Thursday, July 19th.
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