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According to a new forecast from Juniper Research, the number of mobile payment users who will use a contactless payment solution provided by the manufacturer of their mobile device will reach 450 million people around the world from here 2020. This includes mobile payment solutions such as Apple Pay, Samsung Pay, Google Pay and others. At that time, Apple Pay will have gathered the largest audience, with Apple representing 1 in 2 users in the "OEM Pay" category worldwide, ie those who use wallets provided by the original manufacturer , as opposed to a third party.
The forecast includes newcomers to the market, such as the strange entry of Fitbit with Fitbit Pay, offered with some editions of its Versa smartwatch, for example. But it's not surprising that badysts do not believe that these solutions will ambad much market share over the next few years.
"We believe that the growth of the next five years will continue to be dominated by the offerings of leading OEMs," said research author Nitin Bhas, referring to companies like Apple, Google, and Samsung. "In addition, we now have the launch of Huawei Pay and Fitbit Pay in several markets, and by 2020, the" OEM Pay "portfolios will account for more than $ 300 billion in transactions, or 15% of the total number of transactions. in contactless store
However, the contactless payment market will still be dominated by contactless card payments, not mobile wallets, and contactless card payments are the most popular in some regions. Asia, especially in China, where they account for nearly 55% of contactless payments globally Together, all contactless payments in store will reach $ 2 trillion by 2029, or 15% Of total transactions at the point of sale
Notably, contactless payments will exceed $ 1 trillion for the first time in 2018 – a year earlier Meanwhile, by 2022, Juniper expects that nearly 10 billion Rds of contactless ticket sales transactions will take place, with North America leading from other regions, followed by parts of Asia, including China.
report is that Apple Pay has such popularity, as it is Android-based smartphones, not iPhones, that dominate the global smartphone market. The size of Android is due to partnerships with Google operators and the lowering of the cost of some Android phones, which has allowed Android to penetrate the developing regions. Android now accounts for about 85 to 86 percent of the global smartphone market, compared to 14 to 15 percent for Apple, according to various measurement companies.
Of course, Android has to deal with something that Apple does not do – OEMs like Samsung have their own mobile wallets to compete with Google Pay (previously known as Android Pay). This fragmentation may explain, in part, why Apple Pay will soon be counting as one contactless mobile wallet user out of two
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