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“No Time to Die,” the latest installment in the James Bond franchise, debuted at $ 56 million in 4,407 theaters at the domestic box office, a result that falls somewhat short of expectations and signals that even the he one of the most famous brands in the history of cinema still has to contend with a cinematic landscape that has been dramatically altered by the pandemic.
Heading into the weekend, “No Time to Die” was set to gross $ 60-70 million in its first three days of release. While not a disaster, the film’s final weekend total should be higher as it received positive reviews and represented Daniel Craig’s latest outing as a stylish secret agent.
In light of the ongoing pandemic, the assessment of the first box office results for “No Time to Die” is not so clear. For some films, especially during a public health crisis, a $ 56 million opening weekend would be a source of great jubilation. But “No Time to Die” is no ordinary movie. It has a huge production budget of $ 250 million, not to mention marketing expenses of over $ 100 million. Add in the tens of millions it cost to delay ‘No Time to Die,’ which was due out in April 2020 before the pandemic altered those plans, and box office pundits believe, cautiously, ” No Time to Die ”must gross at least $ 800 million at the global box office to make money in his movie window. For Bond, the franchise has many marketing partners and ancillary links, with Rolex, Aston Martin and more, that could help cushion potential losses.
International box office ticket sales will be a huge profitability factor for “No Time to Die”. So far, audiences have turned overseas, where they have already won $ 145 million. Overall, the film raised $ 313 million. Directed by Cary Joji Fukunaga (“True Detective”) and with Lea Seydoux, Rami Malek and Ana de Armas, the 007 adventure has opened in most major markets except China (scheduled for October 29 ), a popular territory for all things Bond.
At the domestic box office, the debut of “No Time to Die” ranks below recent series entries “Specter” of 2015 ($ 70 million) and “Skyfall” of 2012 ($ 88 million). The slightly mixed results of “No Time to Die” can be attributed to several factors, including the reluctance of older audiences to return to the cinema and its long duration of two hours and 45 minutes, which limited the number of screenings per day. . It is also the first Hollywood mast with real competition at the box office. Sony’s comic book sequel “Venom: Let There Be Carnage” debuted last weekend and continued to draw crowds, possibly cannibalizing ticket sales for Bond.
With “No Time to Die” claiming the top spot at the domestic box office, the follow-up to “Venom” slipped to second place with $ 32 million, a figure that is more than many pandemic-era releases have. made in their theatrical ensemble Course. In total, “Venom: Let There Be Carnage” grossed $ 141 million in North America and $ 185 million globally.
Given that Bond is a property that tends to lean towards an older audience, a demographic that doesn’t always make the effort to watch a movie on opening weekend, box office analysts have been encouraged. by “No time to die”. According to United Artists Releasing, the company that distributes the film in the United States, 25% of ticket buyers returned to theaters for the first time in more than 18 months for Bond. Of the opening weekend crowds, 57% were over 35 and 64% were men. It earned an “A-” CinemaScore, a positive sign for the film’s long-term outlook.
“The audience is large, with all age groups and segments well represented, including those 35 and over, who have been slow to return to the movies,” says David A. Gross, who heads the consulting firm. cinema Franchise Entertainment Research. “If anything has kept the film from outperforming this weekend, it’s the younger bands, which are less committed to the show.”
At number three on the national charts, “The Addams Family 2” grossed $ 10 million, bringing its North American total to $ 31.1 million. The animated family comedy, from MGM and United Artists Releasing, is being offered simultaneously on premium video-on-demand platforms.
Disney’s superhero adventure “Shang-Chi and the Legend of the Ten Rings” landed at No.4 with $ 4.2 million in its sixth weekend in theaters. Globally, the Marvel comic book adaptation topped $ 400 million worldwide, making it the sixth highest grossing film of the year. With $ 212 million in North America, it remains the highest grossing film of 2021 at the domestic box office.
“The Many Saints of Newark,” a prequel to “The Sopranos,” topped the top five with a paltry $ 1.4 million on its second release. That puts ticket sales for the Warner Bros. movie, which debut day and date on HBO Max, at a dismal $ 7.4 million. It cost $ 50 million to manufacture.
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