Box Office: "Prostitutes" End Slowdown in Adult Films Directed by Women



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The overall picture opened over the weekend an exceptional budget of $ 33.2 million at the American box office, ahead of expectations.

The drought of 2019 among US-run adult films at the US box office had such a keen impact on the weekend, thanks to a photo with a celebrity cast led by Jennifer Lopez and Constance Wu.

Younger and older women gathered en masse to see R-rated by screenwriter-director Lorene Scafaria Hustlers, which has opened a budget of $ 33.2 million nationally, better than expected, will be the opportunity for the largest live opening of Lopez's 24-year film career, as well as the biggest release ever recorded for Wu and STXfilms. More than a third of the audience was a woman.

In 2018, a plethora of films largely relying on adult women to bolster their fortune flourished, including PG-13 rated films. Crazy Rich Asians (also featuring Wu), Ocean & # 39; s 8 and Mom Mia! Here we go again and the R-rated Fifty lighter shades.

This year has been rather difficult for films aimed at a predominantly female audience. The tragedy of the August crowd The kitchen, bringing together Melissa McCarthy, Tiffany Haddish and Elisabeth Moss, has been the subject of a major attack, barely reaching $ 5.5 million in the United States and $ 15 million to date in the world.

Failing to go out were What men want (with Taraji P. Henson), Little (with Issa Rae, Regina Hall and Marsai Martin), Booksmart (led by Beanie Feldstein and Kaitlyn Dever) and Late at night (Mindy Kaling and Emma Thompson), which totaled $ 54.6 million, $ 48.8 million, $ 22.7 million and $ 21.4 million, respectively.

"Hustlers is important in many ways and its success will reverse (at least for the moment) the idea that audiences only want to go from multiplex to a big-budget franchise film experience and resist women-led films. It's a good thing, "says Paul Dergarabedian of Comscore.

The titles of the Disney empire are the big exception. Live movies from Disney Studios, such as this year's blockbuster Aladdin often play heavily with girls, partly because they are PG-rated family titles that also appeal to girls.

And while Disney and Marvel Studios record a blockbuster of March 2019 Captain Marvel, Marvel's first female superhero photo, grossed $ 1.13 billion worldwide, while men still made up the majority of the PG-13-rated audience, including 55% to 58 % the weekend of opening.

The performance of Hustlers is a well deserved win for films performed and directed by women who are not Hollywood tentpoles.

Hustlers, with a net budget of $ 20 million after tax incentives, include Wu and Lopez in the role of strippers leading a group of dancers in a plot to steal and rob their Wall Street clientele in New York, after the recession of 2008. It is based on actual events reported in a 2015 edition New York magazine story.

Julia Stiles, Keke Palmer, Lili Reinhart, Lizzo and Cardi B are also featured in the film's film, which sparked strong criticism and buzzing debut at the Toronto International Film Festival. (STXfilms took over the project earlier this year when Annapurna Pictures' Megan Ellison turned the film around.)

"There is a pretty solid track record of several decades of hearings responding to interesting and well-made crime stories, and it's the goal under which we've seen this film," said the president. from STXfilms, Adam Fogelson. "Some people have naturally explained that it was a stripper film, but that's a mistake." With the incredible appeal of casting, we have always thought that at the right price, it was a bet that was worth doing. "

Viewers accounted for 67% of Hustlers"The public, while Caucasians accounted for 36% of ticket buyers, followed by African Americans (26%), Hispanics (27%) and Asians / Others (11%), according to PostTrak.

"We have been looking at films directed and directed by women, and there is no doubt about the current benefits of the diversity of actors and the team," said Fogleson. "I'm delighted this is another moment the industry should take note of."

The previous largest opening of STX ($ 23.8 million) belonged to the 2016 women's overall picture Bad moms, unadjusted for inflation.

In July 2018, Warner Bros. & # 39; starry, kind-bending Ocean & # 39; s 8 opened for $ 41.6 million in the domestic market, followed a month later by a nice $ 26.5 million bow for the studio Crazy Rich Asians. Both films reached $ 297.7 and $ 238.5 million gross worldwide at the box office. That same summer, the oldest bias Reading Club, of Paramount, earned an impressive $ 104.4 million in the domestic market after starting at a modest $ 13.6 million.

And in 2017, the all-female set of Universal Girls' travel $ 31.2 million and is expected to bring in $ 115.1 million domestically.

This compares to a modest $ 18.2 million national launch for Paramount What men want in February, while Universal Little started with $ 15.4 million in April. BooksmartThe opening of May was even more disappointing, with only $ 6.9 million.

There are several high-profile films presented by women in the autumn and end-of-year release schedule, including Disney Maleficent: Mistress of Evil, returning Angelina Jolie to the titular role (scheduled for release on October 18); Sony and director Elizabeth Banks & # 39; the angels of Charlie restart (November 15); Comedy of New Line superintelligence, starring McCarthy and barred by her husband, Ben Falcone (December 20); and from Sony Little woman adaptation, directed by Greta Gerwig (25 December).

Hustlers is one of the biggest hits of 2019 so far for an original movie, alongside Quentin Tarantino Once upon a time in Hollywood and comedy Good boys, who are both equally R-rated.

According to Dergarabedian, "2019 was a year of box office contradictions and for every original film that failed, it was another one that exceeded expectations."

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