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After its heroic North American opening weekend, Disney and Marvel’s superhero adventure ‘Shang-Chi and the Legend of the Ten Rings’ will have no trouble securing the national box office crown .
The comic book adaptation, starring Simu Liu and Awkwafina, envisions a second weekend between $ 26 million and $ 34 million. That would mark a drop from 55% to 65% since it opened, a standard drop for a Marvel movie in non-COVID time.
“Shang Chi” kicked off its theatrical release with $ 75.3 million in its first three days of release and ended the Labor Day holiday with a record $ 94.6 million. Since then, the film has surpassed $ 100 million in domestic ticket sales, making it the fastest exit from the pandemic era to hit triple digits. Notably, “Shang-Chi” only plays in theaters and is not available day and date on Disney Plus, unlike other Disney “Black Widow” and “Jungle Cruise” offers.
Hollywood will be watching the results of the second weekend of “Shang-Chi” closely to determine the retention of a well-received theatrical release. So far it’s a mixed bag with “Black Widow” slumping 70% on its second outing (while on Disney Plus at the same time) and the “Free Guy” led by Ryan Reynolds shrinking by 34 % in its second image (only at the cinema).
From rival studios, the comic book adaptation of Warner Bros. “The Suicide Squad” and “Space Jam: A New Legacy” fell quickly between their first and second weeks since the two titles were released simultaneously on HBO Max, as did Paramount’s “GI Joe”. ”Continued“ Snake Eyes ”, despite playing exclusively on the big screen. Universal’s movie-only thriller “Candyman” fell about 50% in its second weekend, which is normal for the genre, while Paramount’s children’s film “PAW Patrol” fell by about 50%. 49% compared to its beginnings. For much of the summer, traditional studios closely analyzed this type of data to determine how best to maximize ticket sales for its big-budget movies.
This weekend’s only new domestic release, the Warner Bros. horror pic. “Malignant”, has no chance of dethroning “Shang-Chi”, unless there is a miracle at the box office. Directed by James Wan, the horrific “Malignant” is expected to gross $ 5-9 million from 3,500 locations in the United States and Canada. Although he has a small production budget and doesn’t need to reach blockbuster status to generate a profit, a single-digit start would be a low result given that horror is one. of the rare genres to attract the public during the pandemic. Like the studio’s entire 2021 roster, “Malignant” airs simultaneously on HBO Max, a factor that may hold back ticket sales. The studio has kept reviews under wraps, which historically doesn’t bode well for a film’s commercial reception. The film centers on a woman named Madison (Annabelle Wallis), who is crippled by visions of gruesome murders. Her misery only intensifies when she finds out that her nightmares are, in fact, reality.
Several films will be released in limited editions, including Paul Schrader’s crime drama “The Card Counter”, from Focus Features; Amazon’s musical adaptation of “Everybody’s Talking About Jamie”; the STX comedy “Queenpins”, starring Kristen Bell; and a documentary on Truman Capote entitled “The Capote Tapes”.
Overall, the domestic box office has been slow to recover from COVID-19, although it has made inroads over the summer. Between Memorial Day and Labor Day, revenues in North America reached $ 1.74 billion. That’s a 60% drop from the same period in 2019, which generated $ 4.34 billion in ticket sales.
Hollywood studios and theater operators are very hopeful that several major films will close 2021, including MGM’s James Bond sequel “No Time to Die”, Sony’s “Venom: Let There be Carnage” and the remake of “West. Side Story ”from Disney.
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