[ad_1]
Brave, the privacy-minded browser with its own native crypto-currency, said Google uses hidden web pages to provide users with personal data to advertisers, reports the Financial Times.
The evidence, now in the hands of the Irish data regulator, would have accused the Big G of allowing users (and their browsing habits) to be profiled, thus giving rise to targeted advertisements.
He claimed that these actions bypass European privacy regulations that require user consent, as well as the transparency of tech giants such as Google.
Remember: Google is Brave's number one competitor.
According to the Financial Times, Brave's policy officer, Johnny Ryan, discovered Google's so-called secret web pages after tracking his data, which was exchanged on Google's authorized advertising buyers, formerly known as DoubleClick.
According to Ryan's testimony, Google "labeled the latter with an identification tracking tool indicating that it had transmitted the information to third-party companies having logged on to a hidden web page".
This webpage would apparently have no content, but would contain a "unique address" directly related to Ryan's browsing activity. After an hour of browsing the Web with the help of Google Chrome, the report states that Ryan discovered that six separate pages had sent his ID to at least eight adtech companies.
Brave would then have charged an adtech analyst to replicate Ryan's findings. They recruited "hundreds of people" to test Google for a month.
According to the Financial Times, the investigation confirmed that the "secret web page identifiers" alleged by Google were unique to each user. Analysts discovered that they had been shared with several advertising agencies to enhance the effectiveness of targeted advertising.
The outlet also said that a spokesman for Google had said: "We do not serve personalized ads or send bids to bidders without the consent of l & # 39; user ".
As part of its investigation, Google would cooperate with the Irish data regulator.
Posted on 4 September 2019 – 15:58 UTC
[ad_2]
Source link