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While the iPhone 12 mini and iPhone 12 Pro Max were pre-ordered last Friday, the company also announced that its full 2020 line of iPhones will arrive in more countries on November 20, including Brazil. While it may seem out of place, Brazil will once again have the world’s most expensive iPhone by far – but it could drop the top spot in the rankings in the coming weeks.
Pre-orders for the iPhone 12 will begin on November 13 in Brazil, a week before the phone hits stores. The company revealed the local prices and they are not very attractive to Brazilians.
More than that, the Brazilian site Tecnoblog discovered that Brazil has the most expensive iPhone 12 in the world compared to other countries where Apple’s latest smartphone is already available.
Customers who plan to acquire a 64GB iPhone 12 mini in Brazil will have to pay R $ 6,999, which equates to US $ 1,270. Italy comes next in the ranking for the same model, but with a significantly lower price: € 839, or US $ 996. In the US, the iPhone 12 mini starts at $ 729 if you consider the total price.
When comparing the prices of the 512GB iPhone 12 Pro Max, the differences become even more striking. Brazil again has the most expensive phone in this category, which costs R $ 13,999 – the equivalent of US $ 2,535 – from Apple. This time, however, India comes in second for the same model with a price tag set at ₹ 1,59,900, or US $ 2,159. In the United States, the most expensive iPhone 12 Pro Max model costs $ 1,399.
Here are some highlights from Tecnoblog report for the price of iPhone 12 mini (64GB) in the world:
- Brazil: US $ 1,268
- Italy: US $ 996
- Portugal: US $ 984
- Mexico: US $ 967
- France: US $ 961
- India: US $ 944
- Japan: US $ 795
- Hong Kong: US $ 774
- United States: US $ 729
And for the price of the iPhone 12 Pro Max (512 GB):
- Brazil: US $ 2,535
- India: US $ 2,159
- Italy: US $ 1,946
- Portugal: US $ 1,934
- France: US $ 1,911
- Germany: US $ 1,851
- Japan: US $ 1,602
- Hong Kong: US $ 1,523
- United States: US $ 1,399
It is worth noting that Brazil could lose first place in the ranking as soon as the iPhone 12 has yet to be launched in Argentina, which usually has even higher prices. Apple doesn’t discuss how they set their prices around the world, but they vary based on the taxes and currency of each country.
In Brazil and India, for example, the government imposes high taxes on devices that are not manufactured in the country. Apple has assembled iPhones in these two countries to get tax incentives, but despite this, other high taxes in addition to import fees are impacting the price of these products.
The local currency of these countries also has a huge impact on the prices of products like the iPhone, as Apple needs to set higher prices to ensure that they don’t have any losses with constant currency fluctuations – which is extremely common in Brazil.
If you are visiting any of these countries, make sure you don’t lose your iPhone as a stroll through an Apple Store can cost you twice the price.
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