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Twitter and Facebook logos in the showcase at Malaga, Spain 04/06/2018 REUTERS / Jon Nazca
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Twitter and Facebook launch transparency tools for ads
Twitter and Facebook logos exposed in Malaga, Spain 04/06/2018 REUTERS / Jon Nazca
28.06.2018, 19:20
Twitter and Facebook are launching transparency tools for ads
Google also promised to launch a similar transparency center for political ads in its services between the end of this year and early 2019.
(Reuters) – Twitter announced On Thursday it made it easier for users to identify political election advertisements, and find out who paid for them, amid regulatory threats from social networks across the United States that charge for the disclosure of these expenses.
Twitter launched the "Public Transparency Center" to allow anyone to see the ads that have been posted on the microblogging site.
Facebook said that it will go even further by allowing users to view lists of all active advertising campaigns, whether the advertiser is political in nature or not. Users will also see the history of changes made to the name of a Facebook page.
Resources should help people identify the misuse of Facebook, according to the company.
Twitter's transparency hub will include all Google has promised to launch a similar transparency center for political ads in its services between the end of this year and the beginning of 2019.
Google has promised to launch a center similar transparency for political announcements in his services between the end of the year and the beginning of 2019.
BRAZIL
At the global announcement of Facebook on Thursday, the Social network also released transparency measures targeting Brazil. The actions include a searchable archive of political announcements that will have a seven-year history. The tool will also bring other details such as the average profile of who has seen an advertisement.
Facebook also announced in Brazil information consultation tools such as active ads that social network pages disclose.
For the election campaign, candidates and parties will have to register on Facebook before being able to broadcast political ads on the platform.
The details of the application of these tools to the country are always aligned by the social network. According to Diego Dzodan, vice president of Facebook for Latin America,
"The goal is to promote the proper use of the platform, there will always be malicious people, but we will always develop tools to identify malicious users and prevent their impact. "
By Sonam Rai and Paresh Dave, with additional reports from Tais Haupt
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