Boeing sales force is crucial for Embraer, says Brazilian founder – Epoca NEGOCIOS

Founder of Embraer and one of the main leaders of the privatization project of the aircraft manufacturer in 1994, Ozires Silva sees in the agreement between Brazilian and American Boeing an opportunity to develop the Embraer sales force. "Boeing's sales force is very important to us," he says, which also raises the possibility that Embraer aircraft are "Americanized" This means that they could be sold in the US United States, the largest market of world, like domestic airplanes, "he adds

. Negotiations between the two companies were announced late last year and could lead to the creation of a third company in which Boeing would have 80% and Embraer, 20%. The new company should only involve the arm of Brazilian commercial aviation. The military segment will be excluded from the agreement by the determination of the Brazilian government, which holds a special share ("golden share") of Embraer which gives it the right of veto in negotiations like the current one. "This (the maintenance of the military zone In the United States itself, the government forbids Boeing to sell military aircraft without its authorization.) The Brazilian government has followed the same procedure and is right," said Ozires

"Imagine Boeing selling to the enemy governments For the former President of Embraer, a drawback of the agreement between the builders is the possibility for the American to "disinterested" the Brazilian. "

Ozires, however, believes that the scenario is favorable to the agreement, as European Airbus has been badociated with last year's October, at Canadian Bombardier in a program of development and sale of aircraft With up to 150 seats, Bombardier is in direct competition with Embraer, which also focuses on aircraft of this size.Being and Embraer have lost their strength to compete in the global market.

Interests [19659007] In addition to this need to address the partnership between Bombardier and Airbus, Boeing seeks to buy part of Embraer, to rapidly develop in one of the most promising markets in the sector and in which it still does not work, that of regional aviation – which depends on medium-sized aircraft. Ozires says that when he presented to the Brazilian government the proposal to create Embraer in the 1960s, he already believed that this market had great potential because it could connect the inside with the capital

"Today Now, you are looking at the world market., They are really thinking about the Embraer plane. "At that point, Boeing, seeing what happened to Airbus and Bombardier, reflected on the situation. where we could go We said: let's build everything (medium-sized planes) from scratch "No, let's talk about Embraer."

According to Ozires, for regional aviation to advance in Brazil, it Infraero's monopoly must be ended, he said, would make airports more competitive, costing airlines and pbadengers alike, and yet, he said, further opening the door. Brazil to international trade would also give more competitiveness to businesses br and would allow the emergence of new success stories like that of Embraer.

"Embraer won the international market because it's entered" Ozires is surprised by Boeing's intention to buy Embraer – the American company "has always been a reference here" – and stresses that the spirit of business operates at a trading moment like the one of today. "An essential characteristic of the entrepreneur is courage and daring. We do not know what the risks are, but the entrepreneur is working to minimize those risks."