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According to Alckmin, his fan base is organic and the sponsored posts are aimed at improving the interaction with the candidate. The notice also says that the main post paid by Tucano relates to the campaign " I support", which aims to encourage supporters to attend events, give resources and make virtual activism.
7% of the voting intentions, according to research of DataPoder360, research division of Poder360 and believes that it will only develop in the investigations with the beginning of electoral propaganda in the radio and on TV. "Fans do not generate votes
Compared to other postulants in the Plateau, the number of toucan followers is low Facebook, for example, MP Jair Bolsonaro (PSL) ) counts 5.47 million followers, compared to 906,000 Alckmin.
Poder360, Bolsonaro's advisors said that he was not pushing the messages on the platforms and that the content of his profiles was propagated spontaneously through the network of followers.
The Power360 compiles since October 7, 2017 the number of followers that the pre-candidates have in the main social networks (Facebook, Twitter and Instagram.) Until June 25, 2018, Jair Bolsonaro has shown the best performance among its main competitors.In Instagram, for example, the MP recorded an advance of 582,000 subscribers to 1.2 million over the period , up 106%.
On Twitter, the Leader in the ranking of the followers is the former Minister Marina Silva (Network). He has 1.9 million fans. The Marina party has just over 10 seconds of free elections and the Internet will be the main vehicle of the campaign.
The pre-candidate's opinion indicates that sponsored links are of great importance to spread acreana's position on popular issues. Still, according to the review, Marina began to have a large number of followers on Twitter from the 2010 elections, when the social network was not popular in the country.
"At the time [2010] his campaign began to make the" tweet ". The first tweet of Brazil was the Marina that he promoted. That is why she has many followers, " said in the opinion. However, even with a large number of supporters, Marina Silva was in third place in the presidential election that year, with 19.33% of valid votes (19.6 million).
Sponsored by Marina Silva on Facebook ] Reproduction / Facebook
The Workers Party, of which former President Lula is pre-candidate – even sentenced and imprisoned in 2nd instance – is betting on the same. organic engagement in social networks. The party tries to maintain the candidate's popularity by posting photos, text and videos – many of which were recorded before his arrest. Facebook is where the PT has more followers, about 3.5 million.
Ciro Gomes, PDT pre-candidate, arrives with about 287,000 fans on Facebook alone. During the pre-campaign, the blog tool is not used to take advantage of its image on social networks. In the profiles of the former governor of Ceará, videos, photos and texts about his daily life and his opinions are published
Ciro Gomes records up to 12% of the intentions of the presidency in the scenarios without the former president Lula, according to or DataPower360 . To take advantage of its popularity, Ciro's team tries to link its image to public figures. The singer Caetano Veloso, for example, has published several statements on the networks in support of the presidential candidate and even did an interview with him
The sponsorship on the network is illegal
. The tool has been published by the Toronto Stock Exchange since it was only registered by candidates, parties or coalitions.
In early June, the court drafted a guide to discipline the use of this tool. Among the requirements of justice is the declaration of expenses with sponsored messages in reporting campaigns.
According to the electoral law, the period of conduct of electoral propaganda begins on August 16th. Prior to this, pre-candidates are not allowed to use this tool to make "explicit election propaganda". If the post-moose is interpreted as such, the party may be fined from $ 5,000 to $ 30,000
"What is not allowed now, it is that the pre-candidate 1 request to vote.So, what he can not do, is to stand in the elector saying "vote for me." This is the magic word that he can not say, "says Bruno Rangel, chairman of the OAB-DF Special Electoral Commission, Bruno Rangel
SOCIAL NETWORKS IN BRAZIL
of the Hootsuite platform , nicknamed "Global Digital 2018", showed that Brazilians spend an average of 9 hours and 14 minutes a day surfing the internet, while in social networks, daily expenses exceed 3 hours. electorate and converting it to voice is the great challenge of the pre-candidates.
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