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The "print" statistic in Instagram refers to the number of times that a post has been viewed, without differentiating if it has been seen more than once by the same user. There is another metric called "reach", which measures only the number of times messages are displayed, but not the user's repetitions. So, when a publication has three impressions and two reach, this indicates that the content has been viewed more than once by someone.
This applies to messages in the feed as well as to stories and videos posted on IGTV. But access to this information is limited to business accounts, which have access to Instagram Insights – the space of the social network platform aimed at measuring the success of messages. See below for information on accessing print data for each type of publication.
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Here you have access to the impressions of the account as a whole , with a sum of impressions of all post types, both in the Stories and in the feed. To find the data, go to your profile and click on the graphic icon in the upper right corner of the screen. There will be all measures, including printing.
Instagram account impressions (Photo: Reproduction / Luana Marfim)
Touch the message from which you want to know statistics. Then touch "Show information" and then drag the screen up. The print information appears last in the data list.
Impressions of a publication on Instagram (Photo: Reproduction / Luana Ivfim)
Go into the stories and slide the screen up, as if it were To see who has seen the message, tap the graph icon in the left corner and the number of impressions will appear in the "Discover" session.
Impressions of a Stories on Instagram (Photo: Reproduction / Luana Ivfim)
The IGTV gives visualization information. To access it, go to the post office and press the three dots on the bottom bar. In the menu that appears, select "show information". The information will appear in "Views".
Impressions of a video on the IGTV of Instagram (Photo: Reproduction / Luana Marfim) [IMG]
Okay, now you already know what it means to print metrics and how to access them on Instagram.
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