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NATALIA CANCIAN
SÃO PAULO, SP (FOLHAPRESS) – In a collapse of arms with other entities, representatives of the food industry have increased pressure with Anvisa (National Health Surveillance Agency) ) to include a good model warns of the sugar, fat and sodium content on product labels.
Today, the new rules that will change the packaging are the subject of discussion at Anvisa. The goal is to help the consumer make healthier choices and create tools to prevent the country from developing obesity, a problem that reaches 18.9% of the adult population.
Anvisa's initial technical report, however, gave an opinion (19659002) Now Abia (Brazilian Association of Food Industries) insists on putting its own model back on the table. . According to the badociation's executive president, João Dornellas, a new proposal was presented this week
The model, to which the report had access, maintains the format of traffic lights, but with high, medium and high sentences or down.
Before the proposal was sent to the agency gave less space to the colors and used small letters and numbers
The measure represents a new offensive of the industry to try to bring Anvisa's favorable badessment back to models similar to those advocated by the Pan American Health Organization (PAHO) and consumer protection organizations.
According to these proposals, the label would carry a symbol of those ingredients identified as risk factors for obesity and chronic diseases. There would therefore be no different signals for low or medium content, as it is the case at traffic light
The argument of the consumer-friendly entities is that this combination of ## EQU1 ## 39; information could lead to a misinterpretation of the health of a product. The industry claims that warning models underestimate the decision-making power of consumers. "When he is informed, he has the right to make his choices, but this model badumes that he has no autonomy or does not know how to choose," Wilson Mello says. , chairman of the board of Abia.
Last week, representatives of the Mercosur countries' industries were in Brasilia and signed a letter in which they argue that a possible change of labels be uniquely agreed between Brazil, Argentina , Uruguay and Paraguay
"Having Different Legislation in Each of the Countries"
On another front, Abia got a preliminary injunction that extended to the end of the year. at the end of the day July 24, the end of the deadline for a public consultation that would end Tuesday (10).
The argument is that the 45-day deadline, which coincided with truckers and the World Cup enough to present studies and discuss the report.
According to the Brazilian Institute of Consumer Protection (IDEC), the company has already reactivated the consultation, but it intends to appeal the decision. The attempt of the industry to extend the process causes strangeness. "The time for the sectors of society to send their proposals, to label the models and studies has already been opened and respected." This type of maneuver is an attempt to postpone the process, "Igor Rodrigues, a lawyer at the institute, said on Tuesday, with 2,858 people already submitting suggestions to the process, of which 60% identified themselves as consumers and 18% as health professionals.
Anvisa indicates that she has not yet finalized the badysis of contributions. It is expected that a proposal based on suggestions to be made by the end of the year by the end of the year
Despite the dispute between the entities, the majority of the participants in the consultation are in agreement that it is necessary to change the [19659002Autotal90%ofthepeoplewhohaveexpressedtoconsultationshavedeclaredtohavehadgreatdifficultyinidentifyingfood-nutrientnutritiononthebasisofcurrentinformationonpackaginginthepreliminaryreportsofAnvisa
and considered in the final decision and stated that The report made a robust badessment of the international scenario and available scientific literature.
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