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On Wednesday (25), Facebook unveiled its financial results for the second quarter of the year, with figures below expectations. This caused a sharp drop in the company's shares, as the market value of Facebook dropped by more than $ 100 billion.
The company recorded a turnover of 13.23 billion, with 1.47 billion daily active users. The forecast, however, was $ 13.36 billion, with 1.49 billion active users a day
. But Mark Zuckerberg was not surprised by lower than expected earnings. The CEO said the company "is investing so much in safety that it will significantly affect profitability," with the initial impacts of what is already happening this quarter.
Still, investors were shaken, with Facebook's share price falling on Wednesday. In addition to lower than expected financial results, the social networking user base that does not grow the most in the US is another disappointing factor for investors. After all, most of the company's revenue comes from advertising on its channels, and the number of active users has a direct impact on advertising revenue.
In the middle of this scenario, Mark Zuckerberg became public to advertise Facebook figures, more optimistic than the financial results. The CEO revealed that today, at least one business application is used by 2.5 billion people – not by the number of active users, since a same person can have multiple accounts in one service.
Source: Mashable
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