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Until recently limited to luxury models, the automatic transmission begins to equip most simpler compact cars. Last year, 40% of new cars sold in the country had equipment. Attention to this new preference of the Brazilian consumer, manufacturers are expanding the supply of equipment that dispenses with the gear shift and eliminates the clutch pedal
] Earlier this week, Ford has offered the Ka hatch SE with automatic gearbox. On Thursday 26, it is Volkswagen's turn to launch the Gol in this configuration and also the travel sedan.
"The automatic transmission, previously reserved for premium cars, is now an article desired by most consumers, and migrated Pablo Di Si
Gol has incorporated the equipment in version 1.6 and begins to be sold in the coming days for R $ 54,580. With an engine of the same power, the Hyundai HB20 costs R $ 58,950 and has been available since 2012. The Ka 1.5 costs R $ 56,490 and the Toyota Etios 1.3, for sale since 2016, 53 R $ 440
The best selling is the Chevrolet Onix, which won a six-speed automatic transmission in 2013 and sold 32,000 units last year, or 17% of the entire line. National Sales Champion with 188,000 units in 2017. Version 1.4 costs $ 60,000, but early in the year, General Motors has launched another account, with fewer items, at $ 55,290.
Although not considered as direct competitors Gol, the small Nissan March models, Citroen C3, Peugeot 208 and Ford Fiesta also have automatic options.
Previously, the automatic gearbox fitted cars in the $ 70,000 price range. "After electric steering and air conditioning have become commonplace among entry-level cars, Brazilians are now dreaming of the comfort of automatic transmission," says Hermann Mahnke, GM's marketing director
. Brazil, which has attracted automakers for the launch of cars with automatic transmission is selling for people with physical disabilities. Last year, more than 100,000 vehicles were sold to this audience. The consumer is entitled to an exemption from several taxes which reduce the official price of the car from 20% to 30%.
Leadership
In the litigation with the GM for the leadership of the automotive and light market, Volkswagen, now in second position, has made 10 launches since October, among unpublished cars like Polo and Virtus, and versions of Gol and Travel, which cost R $ 59,990, [19659002] "We will still have ten more news until 2020," says Di Si, whose T-Cross, the first utility of the brand to be manufactured in the country, in the subsidiary of São José dos Pinhais. (PR) in the first quarter of 2019. The brand will also import a hybrid car to test the market.
GM has announced 20 launches by 2022, also with the inclusion of domestic SUVs. The brand holds a market share of 17%, compared to 18% in 2017. Volkswagen has gone from 12.5% to 15% "and we will gain another 1.5% in the coming months," says Di Si. 39, information comes from the newspaper O Estado de S. Paulo
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