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After hardships until the middle of the year, the holiday season seems happier for Nintendo, thanks to the new video game Super Smash Bros. and the first signs that the Switch console is doing well.
The new Super Smash Bros. Ultimate for the Switch is sold to 1.2 million copies three days after its release in Japan on the seventh day, the research group Gzbrain announced.
Nintendo shoots 21% of its video game revenue in Japan. In the United States, the largest market of Nintendo, Amazon.com has announced that this game was the best-selling game this year in the field of video games.
This title allows players to choose the famous characters of Nintendo. and other producers, was launched in 1999 for the Nintendo 64 console and has always been a success.
According to Gzbrain, its popularity also increases sales of the console switch, whose price in Japan is $ 299. R $ 1.100). The unit sold 278,313 units during the week ended December 9th, compared with 107,450 units the previous week.
Information on the performance of the company during the holiday season will be published at the announcement of the fourth quarter results. Analysts predict that Nintendo will sell between 18 and 19 million units of the Switch console during its current fiscal year, which will end in March.
This figure would be below the target of 20 readers. million units announced by the company, while maintaining the machine, launched in 2017, at the same level as the Nintendo Wii and Sony PlayStation 4 during its first two years on the market.
Switches sales were weak, year, which made fear that the console has already reached its maximum. Nintendo shares fell more than 30% from their January highs.
The experts worried about the lack of success of titles of companies other than Nintendo, in the video game range of Switch.
Another disadvantage was the lower than expected performance of Nintendo Labo, a cardboard object badembly kit that can be combined with the switch to create one. minipiano, a fishing kit and other toys.
Analysts say that sales of Switch equipment should accelerate next year and exceed 20 million units during the year ended March 2020, with the arrival of new games on the market.
Fire Emblem, Pokémon and Animal Crossing are part of the Nintendo games series that will feature new titles next year.
Sony's PlayStation 4, in its sixth year, extended its cycle in part by creating revenue generated by subscription-based network services. Following the success of Sony and Microsoft in this segment, Nintendo has launched online programs for Switch users, who offer services such as storing game data on a central computer, accessible from anywhere.
Wall Street Journal, translated from English by Paulo Migliacci
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