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"But what is it TheFacebook exactly?", Curiously asks the pivot.
"This is an online platform that connects academics to a single network." You register, you profile yourself by answering questions and entering information, such as your own. recreation where you study, your contact information, your phone numbers, instant messaging – everything you want to share. "said Mark Elliot Zuckerberg, 19, in his first televised interview with CNBC as ;contractor.
The platform, which aimed to "connect" students at Harvard University, finally exploded and connected the entire world in a network. Today, the CEO of the largest social network in the world is blowing out the 15th anniversary candles with more than 2.32 billion users, nearly one third of the world's population.
In 15 years, Zuckerberg was created. has become not only a revolution in the way of communicating, but also a real phenomenon of pop culture. He even had a movie in 2010 with "The Social Network, which made famous the phrase" we can not reach 500 million friends without making enemies. "
In the race against the biggest and smallest of technology
until it came to what it was.
So how's a dorm project, Facebook has become the most influential society of the Internet era?
The first target was MySpace, which first appeared in 2003 and became the largest social network in the United States up to this point. that it is sold for 580 million dollars in 2006. Although it is still active In 2010, the CEO of the giant, which is entering a remarkable growth phase, was no longer worried about anything. [19659002] The growing success has attracted the attention of Google, which launched in 2011 what it hoped to be the largest social network in the world: Google +.
By linking all of Google's mainstream products to an online platform, such as Gmail and YouTube – the technology giant was planning to intimidate Facebook, basing itself on only on the number of users using the different Google platforms. And actually had wings to take flight, and during its month of publication, more than 10 million people have registered. However, the numbers are unverified and by 2018, Google+ had fewer than 7 million users, which ultimately put them off.
In 2012, Facebook reached one billion people. Among the users and began trading on the Wall Street Stock Exchange, several startups competed with the giant for the time spent in front of the screen.
One of them was Instagram, which exceeded 50 million. users since its launch in 2010. Although it only takes a fraction of Facebook's figures, Zuckerberg identified it as a threat, but it was neutralized and then purchased for $ 1 billion the same year.
[196459002] In 2013, Zuckerberg made an offer to purchase $ 3 billion start up which already had 100 million es users at the time and had records of continue to increase. But their owners have refused the offer. Since then, "Zuck" has adopted an aggressive strategy to copy the success of the competitor, which lasts until today, both on Instagram and Facebook, as well as on Whastapp – another startup Purchased for 19,300 million dollars in 2014.
Since this hard blow, the yellow app has entered a phase of declining decline both for users and employees.
The Coup of State
] After the scandal of privacy in the Cambridge Analytica case cost the company $ 645,000, in violation of the law on the data protection of more than 87 million users, pressure has been exerted since Brussels and Washington affect Zuckerberg. The damage was also felt in the markets, with devaluations reaching 6.77%.
The case has shown the public the power that messages that respond to users' tastes and political views can have a positive impact. strong influence in political moments. In addition, news or false accounts created for the purpose of sharing erroneous or political information that could harm candidates or favor political candidates are a source of concern.
One of the measures adopted by Facebook to fight against false accounts. artificial intelligence. By November 2018, Facebook had cleared more than 1.5 billion fake accounts. In order to protect the elections to the European Parliament, the social network announced that it was taking preventive measures.
The phase of puberty: Facebook will die?
Now on the brink of adolescence, after the various hiccups, experts say that this long maturing phase of society will diminish soon. "After the 2018 challenges, it is no longer praised for its innovation – Facebook is over-badyzed and criticized for all its initiatives," eMarketer chief badyst Debra Aho Williamson said in an interview with the Economic Times. "Facebook, at age 15, is in the mature phase.
According to data from the Pew Research Center, which is valid for US users, it is young people aged 18 to 29 who claim to have erased the application of the social network of their smartphones (44%) in 2018. In Europe, there are also fewer and fewer users to conquer.Today, the network loses 8000 users per day, according to ET data
But Mark Zuckerberg did not respond to speculation.It simply baderted that society "continued to grow."
And this after the results of the last quarter of 2018 have been outperformed by Wall Street badysts.The total revenue of the giant amounted to $ 16.914 billion, accounting for 30% year-on-year growth.
After the scandals, Zukerberg has announced that Facebook "fundamentally altered the way we manage the company. we have become the biggest social problems and increased investments to create new ways to connect people. "
In December 2018, the application recorded an average of 1.52 billion daily users, an increase of 9% over December 2017. Over the whole month, the number of users increased, also by 9%, to reach 2.32 billion monthly users.
For 2019, business man of 34 years It is a priority to convene a series of public forums on the best way technology can serve society. "I will expose myself more than I feel comfortable and participate more in some of these debates about the technology." future, the compromises we face and where we want to go, "Zuckerberg wrote in a social media publication.
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