Cruzeiro Vice reveals that the main sponsor is a digital bank and explains its values ​​| cruise



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Cruise is expected to announce in the coming days the new main sponsor. Sunday, Sérgio Nonato, general manager of the club, said the contract should be closed in the first half of February and that the values ​​of the partnership could exceed the amount of 86 million R that Palmeiras will receive from the financier affixing his mark in the center of the alviverde shirt.

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However, Itair Machado, Vice President of Cruzeiro Football, on Monday clarified the situation in an interview with Fox Sports channel . According to the director, the sponsor will be a digital bank and the value received by the mining club will be perhaps one of the largest in Brazil, but will depend on the number of accounts opened by the Cruzeirenses with the institution financial. The partnership will be in the form of Corinthians hit the BMG bank .

– People interpret differently (Sérgio Nonato's speech). Cruzeiro will work in partnership with a digital bank according to the model created by Corinthians. With 1.2 million or even 1.5 million accounts, it is possible to obtain one of the most important sponsorships in Brazil. But this in terms of production, in the same way that the marketing director of Corinthians explained.

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In the case of Corinthians, the club will receive a fixed amount of 12 million rand and will receive a fixed amount of 12 million rand in the case of the Corinthians. "/>

Itair Machado claims that the sponsorship of Cruzeiro will be in the mold of Corinthians – Photo: Vinnicius Silva / in addition to being entitled to 50% of the net profit that the bank has with the specific digital account of Itair Machado says that Cruzeiro, like the Paulistas, will receive a fixed amount, but guarantees that the success of the partnership depends on fan support.

– It will have a closed value that we still can not disclose. value, which is worth it, that you can tell everyone is that it's the problem of the partisan to join the product.If you join us, the numbers are really fantastic and I think that's the way to football If every fan who needs to have an account, who has to consume a product, consumes the product badociated with his club, he will directly help his club.

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