[ad_1]
SUV Nissan Kicks, the double Onix and Prisma, the Ka hatchback (and sedan version). These are examples of cars bringing their bademblers back to Brazil. In the case of the four most traditional automakers, for example, Chevrolet and Ford rely heavily on their best-selling vehicles.
Of course, input models (and some intermediaries) are often designed to generate significant sales volumes. The price of these champions is about R $ 46,000.
In general, the formula is the same.
However, Volkswagen and Fiat, the two other traditional brands (and very diverse lines), do not depend on their top selling models. Without Onix and Prisma, his cheaper cars, Chevrolet would be far from the front row.
Without Onix and Prisma, his cheaper cars, Chevrolet would be far from the leaders. in the Brazilian market. The hatch, which starts at around R $ 45,000, accounted for 48.5% of the 435,000 cars sold by the company in the country last year.
Without Onix, Chevrolet sales would drop to 215,000 copies, far behind. 368,000 Volkswagen and even 226,000 fourth place, Ford.
R $ 49,000, representativeness reaches 64.8%. This means that Chevrolet is extremely dependent on both cars.
In the list of the 20 best-selling vehicles in 2018, no other cars of the brand appeared besides Onix and Prisma. Behind the two is the S10, which was the 27th most used vehicle in the country last year. The pickup amounted to 31.76 units sold.
By way of comparison, Gol, Volkswagen's best-selling car, accounted for 21.2% of the company.
Already, the share of its two best-selling cars, Gol and Polo, does not reach 50% (stands at 40%). ). In addition, the brand has other sales champions, such as Virtus, Fox and Travel, all of whom are among the top 25 in 2018.
The same goes for Fiat. Last year, the brand had four vehicles in the "top 20" sales: Strada, Argo, Toro and Mobi.
The best-selling model of the brand, the Strada pick-up accounted for 20.6% of its [
GALLERY: The world's best-selling cars in 2018
Hatch Ka
With Ford, the dependence on a single vehicle, the Ka hatchback, is also high. The model represented, in 2018, 45.6% of its registration plates.
Last year, the Ka hatch was the third best-selling car on the Brazilian market. In addition, he was the only Ford in the list of the 20 most filmed films in 2018.
READ MORE
The second bestseller behind the Ka hatchback was the Ka Sedan.
Together, the Ka sedan and sedan version represent in the Ford range only slightly less than that of the Onix / Prisma duo at Chevrolet.The model, which starts at R $ 50,490, ranked 22nd in the sales rankings . .
Kicks
The Nissan's cheapest Nissan car, Nissan, is the world's second largest automaker. from R $ 47,190. But the biggest dependence on the brand is Kicks. Unlike the examples cited above, the SUV is not an entry-level model and its starting rate is $ 74,000.
Without the kicks, Nissan would have sold only 45,000 units of its four other models (in addition to March, Versa, Frontier and Sentra) in Brazil last year. The good news is that even in this case, the company would lose its leading position.
Kicks accounted for 51.6% of Nissan's sales in the country in 2018.
KNOW ME MY PROFILE IN THE INSTAGRAM
]
[ad_2]
Source link
