An affiliate of Ambev sponsors the São Paulo Street Carnival in 2019 – São Paulo



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The São Paulo Street Carnival will be sponsored by a subsidiary of Companhia de Bebidas das Américas (Ambev). "Arosuco Aromas e Sucos" was the winning company, with a proposal of 16.1 billion rand – the minimum bid was 15 million rand. Arosuco is part of the Ambev group of companies, but the sponsor brand is Skol. The envelopes of the two companies concerned were opened Wednesday morning.

The notice states that the winning company can join up to four other companies and has the right to expose the brands in chemical toilets and inflatable balloons. in the vicinity of the blocks, a portable polystyrene box, gates, signs and programming panels. The municipal secretariat of the regional prefectures specifies that the sponsor will not have the right to use a logo on electric trios and blocks of streets.

No interest

In the first edition, launched on January 9, no company had submitted a proposal. The competition opened by the city council previously provided that the winner would invest at least 19 million rand. In the carnival of 2018, the edict defined an investment of 15 million rand.

This year, the town hall received the registration of 624 blocks for this year and the public waiting is 5 million people between the pre-carnival (23 and 24 February), the carnival (from 2 to 5 June). March) and post-carnival (March 9 and 10).

Rules

The winning company must follow certain rules established by the mayor, such as the provision of a maximum of 1 million Rands of the total value of sound resources and car ambulances for community blocks.

The novelty of this year's street carnival in São Paulo is that the blocks that can hold up to 4,000 people having celebrated and having at least three years of history can declare themselves community at the time of their registration and will therefore be entitled to equipment during the parades. between March 2nd and 5th.

The dispersion of the carnival blocks should last until 20 hours

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