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SÃO FRANCISCO – Uber Technologies is more than a pbadenger transport company. This is the essence of the company's speech to investors in the midst of preparations to open the capital later this year. In practice, some of the new business lines of Uber may deter people from calling any of their cars.
Rachel Holt, Head of the New Mobility Division, says that customers using Uber scooters and bikes hire 10% less through the app. And in at least one market some days – in downtown Sacramento, California – more people were using Uber's electric bikes than their cars. On Friday, the company also released 100 electric scooters in the city.
Uber states that cannibalization of shared transportation activity is part of his overall planning. While the start-up had revolutionized luxury car service several years ago by offering races via UberX, which generates smaller margins, the company now hopes to help shape the next shift in the transport sector. At the same time, Uber's core business is losing steam, which means that with the proximity of an IPO, its other businesses will gain in importance.
Bicycles and scooters
In addition to investments in specific areas. Like food delivery and road transport, Uber relies heavily on bicycles and scooters. In April, he bought Jump Bikes for $ 200 million. He also bought the market leaders Lime and Bird Rides electric scooters and talked to them, he said. But until now, there has been no agreement. Instead, in recent months, Uber has been manufacturing its own product – about 1,000 Jump type electric bikes per day. For this year, the company has a budget of $ 1 billion for scooters, bicycles and other mobility initiatives, Holt said.
"Between January 1st and March 1st, tens of thousands of Jump bikes and scooters will arrive on American streets," she said.
Public Transportation
The long-term goal of the company is to allow users to book the entire journey in the application. Uber is not the only start-up to defend a vision of the future in which transportation is totally powered by technology. Other companies, including competitor Lyft, are also working to integrate public transport options. For example, Lyft pbadengers in Santa Monica, California, can now use this app to search for information on routes with local transportation.
"Some of them adhere to the opinion that in a few years there will be one or two applications via us will have access to all means of transport," said Arun Sundararajan, a professor at the School of Management of New York University. This may mean, for example, using an app to coordinate renting a bike on the train, and then book a car at the office rather than just calling a car.
If urban traffic actually moves cars For bicycles or scooters, Uber intends to remain competitive. On at least one market, the company is already seeing a drop in the number of races. "If we look at our first San Francisco data, we see a decline in Uber breeds," said Holt. "But the increase we're seeing on bike paths far outweighs that."
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