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Apparently, despite selling their products at above-average prices, Apple does not have a large profit margin with some of them. That's because columnist John Gruber said this week that a source working with the company had told him that Apple TV is being sold "at cost price" .
In addition, HomePod is giving damage to the Cupertino company. The price of 179 USD Apple TV 4K is actually what the company pays for its manufacture. Another point highlighted is that the company also spends a lot on device development and commercialization.
A reliable person told me that Apple actually sells Apple TV at a cost price. You think, "Wow, it's amazing, it has an A10 processor, which, we know, is very fast and has great graphics." I've also heard the same thing about HomePod. Why is HomePod much more expensive than other speakers you can talk to?
Gruber also notes that 38% profit margins do not apply to these products. As a result, Apple is trying to recover the alleged loss by selling services such as Music.
With time, things get cheaper. Apple has a very high profit margin and, to a certain extent, almost scary, is still around 38 to 39%.
To this day, Apple has not commented on the new information . We must therefore warn that everything must be considered as a mere rumor of the market. Whatever it is, we already know that HomePod was not well accepted by the public and that the device was working "on the market".
Other rumors also indicate that the Cupertino giant is using to launch a newer version of the Apple TV account. The company hopes to compete with Amazon's Fire TV and Google Chromecast.
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