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Not surprisingly, a study by Counterpoint Research showed that in the first quarter of 2018, Samsung, Motorola, and LG were the manufacturers that sold the most smartphones on our market . A result without a lot of surprises, however, does not mean that some are not present, Apple being only in fourth position …
This is mainly due to Apple's decision of the year. stop making your devices here. However, compared to the first quarter of 2017, the company Tim Cook lost only 0.1% of the market, now a share of 5.7%.
LG – third place – was one of the manufacturers who decreased the most : his share fell from 13% to 11.4%, and it is perhaps for that reason she decided to adopt a more aggressive strategy recently by announcing two top lines for our market.
The second place, Motorola, had an expressive growth, rising from 16.8% to 19.8%
The champion – without gambling – that's Samsung, of course: in the first quarter of the year Year, the company held 45.6% of the Brazilian market. That is, as little as every 2 smartphones sold in the country, 1 integer was not from South Korea.
One fact that has already given a clue to the brand's performance in the market was the success of the Galaxy J line in Latin America: 1 out of 3 smartphones sold in the region is a product of the range, which explains why constant launches. The Brazilian market should soon receive the Galaxy J8 soon.
Android
16 Jul
Acer
13 Jul
A fact that highlights the importance of the Galaxy J range to be "wide" is the way the Brazilian consumer chooses his 80% of citizens buy devices up to $ 750. Only 11% are looking for new models between $ 750 and $ 1,500, and 9% are interested in lines above this value.
cites some peculiarities of the Brazilian market: bureaucracies, for example, place strong barriers that prevent the entry of competitors to tinker with these figures. Xiaomi tried and continued for a short time, and Huawei is preparing to try again by Positivo
Another curious result is how CPU manufacturers go: Mediatek, for example, leads with 38%. Behind, it's Samsung with the Exynos, and only then the famous Snapdragon from Qualcomm. With the Galaxy J2 Pro, Samsung exceeds almost Xiaomi in participation ” width=”115″ height=”95″/>
Economy and Market [1965909] 19 Jul
Economy and Market
18 Jul
A Positive Economic Result is that sales of smartphones grew by 2.3% in the first quarter which should attract the attention of manufacturers so that they bet more and more on their
But one is in an election period: Counterpoint Research says the next few months should be badyzed very carefully by brands. After all, it's a troubled time for the booming economy, and with aggressive market pledges for support.
And you, what did you think of the results? Which smartphone are you currently using? Tell us in the comments!
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