Chevrolet is positioning itself on recent facts and investments in Brazil



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Two weeks after the first announcement of a possible departure of Chevrolet from Latin America, General Motors is distributing a statement.

Regarding the information published in the media, GM brings an important clarification:

  1. GM finalizes the investment plan of R $ 13 billion between 2014 and 2019.
  2. GM negotiates the conditions viability of a new additional investment of R $ 10 billion between 2020 and 2024.
  3. If negotiations succeed, GM would invest R $ 23 billion between 2014 and 2024 (R $ 13 billion). from 2014 to 2019 and R $ 10 billion from 2020 to 2024.

The investment plan being completed, totaling R $ 13 billion from 2014 to 2019 , includes:

  1. Complete Renovation of the Chevrolet Product Line
  2. Development of New Energy Efficiency Technologies as part of the INOVAR Automotive Program. Noting that GM has achieved the best program results in this process, with an average fuel economy of 22% on the line, which is well above the market average of 15.9%.
  3. New Connectivity Technologies, Including the New Generation of the MyLink Multimedia System and the OnStar Telematics System
  4. Expansion of the São Caetano do Sul and Gravataí Plants
  5. Expansion of the Joinville Plant, with Capacity from 120,000 to 450,000 engines per year

These investments have enabled the Chevrolet brand to dominate the market, a position it has held since October 2015.

"

  • Implementation of innovative manufacturing technologies 4.0 at the São Caetano do Sul, Gravataí and Joinville factories As market leaders, we take responsibility for meeting the competitiveness challenges facing the sector in order to make a sustainable future possible for our companies and the US. continue to work with unions, dealers, suppliers and the government to allow this additional investment R $ 10 billion in São Caetano do Sul and São José dos Campos factories, "said President Carlos Zarlenga. from GM Mercosur.

  • In other words, GM is currently negotiating with several regions to secure a second phase of investment in the country. This year we will also meet the new generation of twin Onix and Prisma, as well as a new family of engines and even a new platform, which will result in one of the country's largest Chevrolet renovations during the last years.

    This year, the brand has already confirmed the restyling of Cruze and Cruze Sport6, both produced in Argentina, including 4G Internet technology on board. Facts such as these and the publication of 11 press releases in 2019 caused a strangeness after the publication of an internal statement that had originally been interpreted as a possible exit from the Latin American brand.

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