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According to a survey by the Brazilian Startup Association (ABStartups), the largest number of startups in the country is concentrated in the states of São Paulo (41%), Minas Gerais ( 12%) and Rio de Janeiro (9.7%). Among the capitals, in absolute numbers are São Paulo, Rio de Janeiro and Belo Horizonte, but considering the proportion of startups compared to the number of inhabitants, Florianópolis emerges in the lead.
O state of Santa Catarina has achieved leadership in the number of startups, innovative companies and technology base. The data published this week by the Catarinense Technology Association (Acate) show that the region currently has more than 16,000 entrepreneurs and the number of technology companies has increased by 3.42% between 2015 and 2017. Considering the last 30 years, the Growth was
The startup density in the capital of Santa Catarina is almost ten times higher than in São Paulo. Then there are other cities of Santa Catarina, like Chapecó and Joinville. According to the Catarinense Technology Association (Acate), the technology sector already accounts for 5.6% of the gross domestic product (GDP) of the state, with revenues of 15.5 billion reais.
"The region has a long history in the field of information technology, mainly.It has a good network of universities in the field of technology and one of the best HDIs. [índices de desenvolvimento humano] in Brazil, so it attracts a lot of skilled people with experience, in an area where many tech companies have grown over the past 20 years. "
As an island, where industries can not not be installed because of the limited space, Florianópolis gave a tour to the world of entrepreneurship and has consolidated as one of the poles of technological innovation in the country and is already called one of the valleys of Brazil
The performance of Florianópolis drew to the city the first major national event of the sector, the Startup Summit, which took place in the last days 12 and 13 of July More than 2 300 participants attended the meeting, between speakers from different companies and representatives of institutions working on the development of startup-friendly market policies.
"We had no events of this magnitude focused solely on startup and entrepreneurship, center in the case of São Paulo. This is the first time that this has happened It's a demonstration of the growth of the sector, "said Felipe Matos, one of Brazil's pioneering start-up entrepreneurs and member of the Dynamo Movement for the articulation of public sector policies [19659002] For the president of Sebrae Vinícius Lages, the event represents a moment of maturity in the sector. "Brazil has just won positions in the Global Inovation Index 2018 [ranking mundial de inovação] .The innovation policy has also been modified to allow, for example, organizations like ours to participate in technological orders, to play a bigger role, we are still far from what other countries have built, there is another one to develop, but I can say that the glbad is half full. "
Solutions that worked
The first attempt to open a business, still in the early 2000s, did not work for the Santa Catarina Eric Santos. After six years trying to develop different products in the field of cellular telephony, Eric realized that the company had not staggered, but gave up experience for future opportunities.
He closed the first venture, took the idea to undertake and opened Digital Results (RD), a digital marketing start-up that has become a national reference in the supply to large technology tool companies to win customers, among other products.
The company emerged seven years ago, practically with the start-up concept in Brazil. Today, R & D has more than 600 employees working in its own headquarters, serves more than 10,000 customers in Brazil and 20 other countries, and partners with more than 1,500 commercial enterprises.
In addition to investment in education in the region of marketing, through conferences, events, content distribution, the company has increased betting on talent. "One of the things we can do is to create a school to attract talent into the team, to train, develop the technique, the intellectual and to help these people continue to grow. Most of the business leaders are people who arrived 4 or 5 years ago and grew up together with the company. Many have started to do other things, to start or to participate in other things and we see that it will plant several seeds and fruits will be harvested over the next few years "commented Eric
Another startup in Santa Catarina and crossed the country's borders was Agriness, which has operated for 17 years in the hog farmer sector. The company finds technological solutions to manage and improve the productivity of hog producers. Currently, Agriness serves 90% of the Brazilian pork market, 50% of the Argentine market and has already entered other countries of the Americas.
"Agrotechs [startups na área da agricultura] are now on the rise, what I've seen the most are private companies and financiers interested in contributing, by investing in. These moments like this [Startup Summit] are that they end up approaching agrotechs and people who have the same interests.But I think that Brazil still needs better structured policies, "said Cristina Bittencourt, co-founder of Agriness.
Other regions
Beyond Florianópolis, Curitiba, Porto Alegre, Brasilia, Recife, Fortaleza and Campinas are in the list of the ten cities with the most startups in the country. The North region also has some consolidated cases, such as that of start-up Só Arquivos, which has been working for 10 years in the custody and document management sector of large companies.
"Startup Summit participates in a new segment, in addition to knowledge, education and the opportunity to create partnerships.We find the openness that exists in Santa Catarina, the ecosystem here, a good understanding of cooperativism, to work in a network that we do not see in other very interesting places.It is an example to take even to our state, "commented the entrepreneur Amazonian Rosely Campos.
* The journalist participated in the Startup Summit in Florianópolis at the invitation of the National Sebrae
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