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Burger King takes advantage again to "mock" his direct competitor.
The fast food network was pursued by his rival Supermac, who won the case in the Institute of Intellectual Property of the European Union
From now on, all companies of the European Union can use the name "Big Mac". And it is clear that McDonald's rival's did not miss this opportunity.
The company's Swedish subsidiary has launched a marketing campaign with five versions of the famous hamburger. The material was shared on social networks and on YouTube. The menu called "The Not Big Macs." McDonald's takes over the rights of the brand. According to the newspaper Clarín, the company has already appealed. Watch the video:
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