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Netflix announced this week a somewhat discreet change, but that will be quickly perceived by its users. Starting this weekend, all the original content of the streaming platform will win a new opening sticker with a different animation for your logo.
Change can be noticed by those who already are. accustomed with the current Netflix logo on a white background. According to the streaming platform, the new animation has an explanation and has even been made available on Twitter:
It shows the spectrum of stories, languages, fans and creators that make Netflix superb, and now with a velvety background. .
For fans concerned about the change, Netflix states that the sound of the sticker should not change . The company has also published a statement on its official blog:
We have simply evolved and we want to update the brand's signature to reflect the many choices of our fans who are currently having fun. What we prefer is that the Netflix symbol is transformed into a color scheme inspired by the spectrum of our stories, emotions, languages, fans and creators that collectively define our brand identity
. Netflix just confirms that all the old hardware should receive the new sticker over the next few months. It should be noted that the small change marks a change of position of the platform.
Indeed, the company now wants to present itself as a true producer of content. To illustrate this, we have original films like Rome nominated for an Oscar.
Do you like the new vignette? Tell us your opinion in the comments.
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