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With an investment of 20 million reais, Sonda Supermercados will inaugurate a unit in the district of Rudge Ramos in São Bernardo, with a capacity of 500 direct and indirect jobs. In addition to the scheduled opening in November, the group plans to acquire two more stores in the city this year, totaling four points of sale and one CD (Distribution Center).
According to Sonda's Director of Institutional Relations, Roberto Moreno, the region is strategic for the network. This should be the second inauguration of the Sonda in the region in 2018, since in April the group opened a unit in São Caetano. "We have 41 stores and this year we should charge R $ 1.5 billion.Our store that does most in each group is in São Bernardo (located on Avenida Pereira Barreto and inaugurated in 2012) .Our CD is also here, which is more logistically efficient.It is a city with great potential.We did a study that São Bernardo has at least two other stores, a project we want to start in 2018. ", he said, without revealing more details about the location.
The new store located Avenida Caminho do Mar for renovation, will operate in the old factory Bacardi do Brasil, which closed in 2016. The area is 7 000 m² and the share of sales is expected to reach about 2,700 m², since there is still a logistics company in the complex. There will be 250 parking spaces.
It is expected that the contract for the unit starts from the month of August, through the CTR (Center of Work and Income) of the city. Priority will be given to those who live in the city
. For Mayor Orlando Morando (PSDB), unity is important because, in addition to generating jobs, it brings more competitiveness to the city. He also stressed the importance of the law on tax incentives, which allows a reduction on the IPTU (land tax and territorial territorial) for companies that promote the opening of employment. "The consumer with the largest number of outlets is the consumer, who also has more options.Rudge Ramos is a traditional neighborhood of the city and has a great consumer capacity."
Even with the popularization of the atacarejo model (wholesale mix with the retail trade) in the supermarket sector – in 2017 seven were inaugurated in the region – the probe should not invest in mold. "We have the intention of giving quality to the consumer, we have air-conditioned shops, conditioners, depots, so we give services that this model does not give, like a good bakery and a good butcher. let's not look and we are not interested right now to talk about Atacarejo, "said Moreno
The group wants to build a shopping center on the grounds of the GM club
Sonda Supermercados has an ambitious plan for the neighborhood from Barcelona to São Caetano The network has acquired 62,000 square meters of GM's General Motors and plans to build a complex comprising two commercial buildings, four residences, a shop and a shopping center.
Not yet planned Sonda Director of Institutional Relations Roberto Moreno said the group is looking for partners to operate the shopping center. Anália Franco in Tatuapé and Boa Vista Shopping in Santo Amaro. "This is a master plan.As the area is very large, we have some problems to make the business feasible, but the place is fantastic, with very good areas of primary and secondary purchase. Therefore, in the merger itself, we must have a partner, "he said.The idea is that the mall maintains 30 to 80 stores.
The project has been confirmed by Flávio Fernando Prado, Secretary of Economic Development, Labor, Tourism, Technology and Innovation of the City "Tomorrow (today) we will have a meeting to discuss the project, which should be ready by 2020", he said.
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