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Pluri Consulting reduces its estimate of the market value to the player. But he is still the most expensive on the planet
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17 Jul 2018, 09h47 – Published 17 July 2018, 09h45
"We have reduced our valuation to the market value of the Brazilian Neymar Jr of the PSG.The German website Transfermarkt still values Neymar Jr at 180 million euros, the most expensive in the world
Citing the millionaire transfer – 222 million Barcelona player for PSG, considered the biggest in the history of football, Pluri's report justifies the slowdown by pointing out that Neymar was not decisive as expected.
Reputation crisis is also playing against Neymar Jr in this moment. "Nobody, however, could imagine the proportion taken by the events that enveloped him, to the point that his name became synonymous with simulation and fell," says the text.
Off-camera behavior is another tricky point of Pluri's badysis, which, however, admits that Neymar is still a very strong mark.In three years, the player saw its market value increase by 45%. [19659005] In the past five years, the badessment was 160%. According to Forbes magazine, Neymar was the only Brazilian on the list of the highest paid celebrities in the world, with compensation of $ 90 million ($ 348.3 million) in the space of 12 months . The evaluation methodology, according to the firm, uses statistical and econometric tools and takes into account 75 criteria divided into 18 items: age, fundamentals, technical and enchantment quality, definition of the game, tactical aspects, strength and fitness, club and country in which he acts, discipline and team spirit, clinical condition, property, achievements, marketing performance, potential for evaluation, demand of the market, the position in which it plays, the calls for selection, the adaptability and the international experience
Pluri currently the three most expensive players in the world are:
1. Neymar Jr .: 175.4 million euros
2. Kylian Mbappé: 170.7 million euros
3. Lionel Messi: 161.8 million euros
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