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SÃO BERNARDO DO CAMPO – Painting a Mercedes-Benz the color you want can be very expensive. The customer who wants the exclusivity to choose the color and its hue off range available by the automaker will have to pay around 200 thousand euros (about 900 thousand R $ in the current conversion), according to the brand sales manager , Dirlei Days "He may have a unique car in the world," he says.
The reason for being such a high price is the complexity of the process, which comes out of the traditional badembly line completely. "The painting process of the vehicle is virtually manual.The car must be disbadembled piece by piece."
Up to now, no Brazilian customer has asked for the exclusive color. Even in Germany, where cars are logically marketed in euros, the price is considered high. "That's the value of a GT R model," says Dias
As the price of the paint is independent of the vehicle model, it's usually (and logically) the customers who buy the cars the more expensive of the brand who are looking for this exclusivity. "It's more common in SLS, GT R or S-Clbad."
Want to invest better? To avoid any misunderstanding, the automaker advises customers to visit the paint site in Germany to see if the color meets expectations when it is applied to the metal. "He sends us a sample of the color, and the AMG studio in the city of Affalbaterbach develops the color.We painted a metal plate and showed it to the customer.Sometimes the color of this material does not look exactly like what he's been waiting for, so it's better to go through the test first, "he advises.
$ 200,000 painting
In Brazil, a customer requested a special color in a color that cost $ 200,000 in an AMG S coupe. "The paint calls blue Yosemite." In standard colors, the AMG S 63 coupe costs $ 919,900.
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