Brooklyn 99 Star launches its own social currency

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Actor Terry Crews, known for his leading character in the Brooklyn 99 TV series, is launching his own social currency, $ POWER, through the social crypto platform Roll.

Speaking to TechCrunch, Crews said currency is a way to empower artists. His view of money is that people earn energy by selling their art, NFTs, physical goods, and experiments.

While details around the token are still vague, according to the project’s website, there will be a cap of 10 million coins (3.34 million are currently in circulation). The founders, namely Crews, Michael Peña (known for Shooter, Tower Heist, Battle: Los Angeles and many other films) and Dakota Xentaras, “will pool the currency on certain mainstream exchanges (Uniswap) to determine its initial offering. in the market and reward the early members and adopters of $ POWER. “

The platform Crews uses to launch their social money, Roll, raised $ 2.7 million in funding at the end of 2020, and with around 300 creators, has already passed a market cap of $ 1.5 billion. .

Powered by Ethereum, Roll allows individuals to create their own ERC-20 tokens to help the creator connect with fans and consumers. There are currently 44 social currencies on the platform, with the most expensive at $ 77.62 – up 87% in the past 24 hours. Called “Friends with Benefits”, it has no description and it is not known what it is for.

Owning $ POWER is owning a piece of crews, he said, “There’s no other way to say it. And I want to be very careful with who’s holding me, no pun intended. “

Crews has yet to reveal the full extent of what it really means to ‘own a piece of him’, although it is noted that early token holders will have ‘access’ to their team.

“As an early-stage member of $ POWER, you will have access to our team and help shape the world of $ POWER and the way it serves artists (read: you) in the digital and physical marketplace.”

To date, $ POWER tokens have been distributed to around 100 people and Crews engages with the currency community through Discord.

The actor eventually hopes to add interest-free microloans to artists as another feature of the $ POWER token.

“It’s our long term plan, to become the thing this community can live in and exist in. You can use it wherever you are – at Target, the grocery store. ”

The motivation for this new ecosystem would come from an experience the actor lived about four years ago in Milan, Italy. He was unable to access some of his money through a local bank to buy designer furniture from an artist.

“And I watch all these white men and women pass me online, and they look at me weird,” Crews said. “I had been there for 15 minutes and slowly realized that because I am black I was not going to receive my money. It was then that I knew that everything had to change for me.

“Bringing it up always makes me angry,” he said. “What I love about this new world of finance is that cryptocurrency doesn’t know what race you are, how old you are.”

Crews hopes $ POWER puts the power back into the hands of artists and creators, he explained.

Famous rapper Akon, who creates currency for a tech city in Kenya, partnered with Roll last year in an effort to help African influencers create their own currencies and, in return, may choose to support them. various celebrity business ventures.