Brooklyn Burger King Delivered Beef Whoppers to Customers Who Ordered Impossible Patties (No Meat) – Adweek



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A Burger King in Brooklyn, NY, made a big mistake this week by delivering Whoppers made from real beef to customers who had ordered Impossible Burgers, a meat substitute on the chain's menu. fast food in April.

On its Seamless menu, a Burger King restaurant in Williamsburg, Brooklyn, has announced a version of the restaurant's bestseller, the Whopper, made with Impossible Burger cookies. Impossible Burger, of course, is a meat substitute known for its taste incredibly similar to that of animal meat.

Burger King announced its partnership with the meat-free Impossible Burger brand last April and is currently available in four cities: St. Louis; Miami, Florida; Columbus, Georgia; and Montgomery, Alabama. You may notice that New York City is missing from this list. A Brooklyn site manager told Eater NY that when people ordered the Impossible Burger, they would send beef burgers instead, as well as instructions to the driver to inform customers of the change.

According to Eater NY, however, not all drivers followed this instruction. "I was incredulous," said Eater NY an unnamed vegetarian who consumed one of the Whoppers. "It may be 20% poisoning. It's a city where there are many reasons why people do not eat [meat], from religion to health to ethics. "

A spokesman for Burger King told Adweek in a statement that the problem was due to "a technological mistake." Since the announcement of the news, Impossible Burger has been removed from the restaurant's restaurant page.

"The Impossible Whopper is not yet available in New York, but we hope to make it available soon for our customers," the spokesman said in a statement. "We recently learned that because of a technological mistake, one of our franchisees had incorrectly listed the Impossible Whopper as a menu item available in some New York area restaurants." through two third-party delivery platforms. The problem has been fixed and the item is no longer listed as an option until we officially brought the Impossible Whopper to New York. We apologize for the confusion this has caused. All guests who have ordered an impossible Whopper in the New York area and have questions can call 1-866-394-2493. "

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