BTS’s ‘Life Goes On’ Set To Become Their Third No.1 Hit On The Billboard Hot 100



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As new album from BTS BE debuting No. 1 on the Billboard 200, single “Life Goes On” is set to meet a similar fate, on course to bow to the top of the Billboard Hot 100, according to Graph data.

“Life Goes On” is the lead single BE and his second overall single, behind “Dynamite”, topping the charts this summer. If the contemplative pop-rap ballad debuts at No.1, it will grant BTS its third consecutive No.1 hit behind “Dynamite” and a remix of “Savage Love (Laxed – Siren Beat)” by Jawsh685 and Jason Derulo . ”

MORE FORBESBTS’s ‘BE’ on track to become No. 1 group’s fifth album on Billboard 200

Even more impressive, “Life Goes On” would mark BTS’s first solo track performed in Korean to reach number 1 on the Hot 100. The pop superstar septet broke tradition by performing “Dynamite” entirely in English. Previously, the group’s most successful solo Korean hit was Soul Card: 7“ON,” which debuted and peaked at No. 4 on the Hot 100 in February.

If “Life Goes On” debuts at No.1, it will also do so with virtually no radio broadcasts. Journalist Brian Byrne tweeted that the song had received a paltry 28 turns from Sunday to Thursday. In contrast, “Dynamite” became the band’s first Top 10 radio hit, reaching sixth place on the Pop Songs chart so far.

MORE FORBESBTS used Grammy-nominated ‘Dynamite’ as Trojan horse to conquer the western music industry

Instead of a radio medium, “Life Goes On” will benefit greatly from traditional sales, like all BTS singles. As of Thursday, the song had sold more than 100,000 units in the United States, according to Graph data. The track reached number 1 on iTunes several times this week, and the limited edition cassette and vinyl singles “Life Goes On” are sold out on the band’s website.

“Life Goes On” also had an impressive streaming debut, reaching # 7 on Spotify in the US and # 3 on Spotify worldwide. Her music video also won the fifth-largest 24-hour musical debut on YouTube with 71.6 million views on day one.

MORE FORBESBTS didn’t “cheat” their way to No.1 on the Hot 100. They just beat other artists at their own game.

Meanwhile, the BTS BE is expected to debut at No. 1 on the Billboard 200 with 260,000 to 290,000 album-equivalent units.



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