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The Buffalo Bills unveiled their new stadium name on Thursday just a month after New Era asked to be released from their contract.
Formerly known as New Era Field, the Bills will now play at Bills Stadium – a temporary name until the franchise can find a new sponsor, the team announced on their website.
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“As we continue the process of transitioning New Era Field to a new naming rights partner, we will officially use the name Bills Stadium for our home in Orchard Park,” the team wrote.
Home of the Bills since 1973, the stadium has had its naming rights bought by New Era for $ 35 million in 2016 as part of a seven-year deal, but the sportswear company applied in July to be released from the contract, ESPN reported.
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The threat of massive income losses brought on by the coronavirus pandemic could have been the reason for New Era’s decision to leave. According to Forbes, the Bills could suffer revenue losses of $ 104 million if fans are not allowed to attend games this season.
As it stands, New York State laws don’t allow fans in stadiums or even tailgating.
Among the potential new buyers is Barstool Sports founder Dave Portnoy, who tweeted Thursday that he was “very serious” about buying the rights.
The stadium was first completed in April 1972 and has a maximum capacity of 71,621 seats. This includes 121 suites and 8,262 club seats.
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A $ 130 million construction project was unveiled in 2013, which saw several updates including three new instrument panels, updated and enlarged concession stands and toilets, and a new pitch area.
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