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The Buffalo Wild Wings restaurant and sports bar chain announced a new sports betting partnership with MGM. Now, in states where this is legal, customers will be able to bet on a game with a beer and wings.
"I think one of the things we do with this partnership is to try to revolutionize the experience … the sports engagement in our restaurant will be different than what you have on your couch," said Lyle Tick, president from Buffalo Wild Wings, to FOX Business. & # 39; "Varney & Co."
According to Tick, customers could place bets on BetMGM via the restaurant's app.
"Thanks to your phone, because we think it's the most user-friendly way to do it, our app allows you to play a free game that prizes and mimics the behavior of bets, then via BetMGM . , which you can access through this, if you wish, you can actually place bets via MGM, "said Tick.
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Even though Tick states that the restaurant does not benefit from a "direct betting action", he expects the partnership to benefit in the long run.
"We are investing in this partnership with BetMGM because we believe it generates a return on investment for us as a business," said Tick.
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