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After confirming yesterday that Buick Cascada, based in Opel, would leave the production and that the factory that manufactures the LaCrosse closure, Buick only has the Opel-based Regal, and three crossovers to fill the showrooms dealers. Although sedans are not exactly a way for dealerships, they are in a way like Buick's bread. Having no near-lux sedan in the lineup is a travesty and a first for the brand. To quickly fill these gaps in the lineup, Buick may need to reach its Chinese lineup, said News from the automobile.
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While Enclave, Envision and Encore accounted for more than 80% of Buick's sales in 2018, and that lion's share went to Encore, South Korea's compact importer, Buick could still devote at least a few efforts at the saloon. market.
Buick has been relying on Opel-based imports for a number of years now, and this relationship has virtually disappeared as GM has sold its stake in the German brand to the PSA group. It would be difficult for Buick to develop a new end-to-end platform and it would be logical for some of these exclusively Asian models built by the Chinese to quickly join the US market. Buick is already sourcing Envision from the GM Dong Yue SAIC smelter in Yantai, Shandong.
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"Buick is a very big player in China. There is no doubt that this will be true for a long time to come, "said Phil Brook, vice president of marketing for Buick and GMC, News from the automobile during an interview in Detroit last month. Buick has the opportunity to introduce models for the Chinese and North American markets.
Given that the Chinese market introduces new laws to compel electric vehicles of all brands sold in the country, Buick will already be working on an electric model for the Chinese market, where it sells most of its cars. This could be an example of synergy between Buick NA and Buick Asia. If GM plans to launch 20 zero-emission models in the next four years, Buick will surely be the one to receive such a car, and China is likely to participate in this plan.
Of course, auto tariffs on imports from China will potentially force Buick to do so. Everything is changing for the brand.
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