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LOST ANGELES – Last year, massive lines crossing shopping malls across the country are back by popular demand.
Pay your age back to the Build A Bear workshop. But this year the company has come up with a way to control the crowds.
A limited number of tickets, 200,000 nationwide, will be awarded to customers who will be registering by June 16 on the Build A Bear website.
These tickets can be redeemed from June 24th to June 28th against a custom plush toy.
Although they offer only a limited number of tickets for the "Pay your age" event, Build A Bear will extend the special Bear Prize into a birthday treat all year round. Which means that anyone who enrolls in the business rewards program can buy this particular bear at a reduced price during the month of their child's birthday.
Last year, the promotion attracted thousands of people for the event only one day. It was so popular that some stores were forced to close for security reasons.
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